IT’S NOT BRAZILIAN ... IT’S BETTER QUESTIONS AND ANSWERS ABOUT THE ANEVOLVE CONTROL ZERO™ STRAIGHTENING SYSTEM Copyright © 2011 Anevolve Corporation a s s o c i a t i o n o f SECURITY GUARDS Anevolve 1121 Holland Drive - Unit 13 Boca Raton, FL 33487 USA www.anevolve.com www.noformaldehyde.com 1-561-665-6279 BETTER THAN BRAZILIAN? 1. Control Zero is made in the USA in a laboratory licensed and inspected by the State of Florida Department of Health, Division of Medical Quality Assurance. Those hair products that are actually made in Brazil are often of dubious quality and made from the cheapest ingredients on the market. Some other products made in the USA, though they call themselves Brazilian, are not made in licensed laboratories. 2. Control Zero is manufactured under Good Manufacturing conditions, meaning that every ingredient is accompanied by quality testing and that only the highest quality ingredients are used. In a world where even baby food and milk from unknown sources are often reported to be contaminated, isn't it nice to know that you can trust the ingredients in your hair care products? WHAT IS THE CONTROL ZERO™ SYSTEM? CONTROL ZERO™ is the first highly effective and completely safe non-formaldehyde hair straightening system in the world. It was developed by the scientists at Anevolve Corporation to provide the same kind of straightening found in formaldehyde-based products but without any formaldehyde or any other carcinogenic or toxic products. Made in the USA, it works better than what are commonly called Brazilian Keratin Treatments (BKT), lasts as long and leaves hair shinier, stronger and more frizz free than any other product. It is Cruelty Free. THERE IS NO ANIMAL TESTING AND NO ANIMALS ARE HARMED IN PRODUCTION. HOW DOES CONTROL ZERO WORK? There are two different types of chemical bonds involved in hair straightening by reshaping keratins. The first of these is the socalled hydrogen bond which is very weak and easily broken by water or high humidity (see the question below on "Smoothing"). While, hydrogen bonds in keratin are very easily broken by water, they are completely impermanent and just getting the hair wet (or even sweating at the gym) resets the hair to its original shape or curliness. Keratin can also establish a more stable and much longer-lasting bond, thanks to the protein cysteine. Disulfide bonds are far more stable than hydrogen bonds, and molecules other than water are needed to break them. Once broken, the keratin bundles that comprise the hair can be tamed, and hairdressers can then modify their natural shape by either curling them or straightening. Usually this is done with either a flat iron or a blow dryer. However, the reason that some of us are born with curly hair and others with straight hair have nothing to do with keratin. Curliness vs. straightness is determined by the shape of the "bulb" or root from which the hair grows. A cylindrical bulb will form round straight hair. An oval shaped root or bulb will produce flat curly hair. 3. Control Zero products contain exactly the chemicals that you expect in fine cosmetic products and the quantity of every ingredient is reported in our MSDS sheets. 4. Only Control Zero contains Cynectin™, our unique multi-keratin blend of internationally patented proteins proven in independent laboratory tests to be 90% identical to human hair. 5. Control Zero is Cruelty Free. No animal is ever used or injured in making any Anevolve product. The shape of the hair bulb determines the straightness or curliness of hair, not the keratins! WHAT DO THEY MEAN BY A “SMOOTHING SYSTEM”? HOW DO I KNOW THAT IT IS SAFE? Control Zero complies with the most stringent health requirements in the world, including those of the European Union Cosmetics Directive, Health Canada, and the FDA. Use it worry free! CONTROL ZERO is made of food-grade materials that you can eat (though it probably does not taste very good!). The active straightening ingredient and the Cynectin proteins are 100% edible. Sensitivity to these ingredients is very rare and includes only a tiny percentage of people with unusual food allergies, such as an allergy to wine. If you rub Control Zero on your skin, nothing will happen. Every ingredient in the Control Zero system is safe to use. There is a 100% money back guarantee: there is no formaldehyde or formaldehyde gas of any kind, no toxic chemicals and no other suspected cancercausing chemicals. You can tell your clients that it is formaldehyde free and advertise it as carcinogen free with no fear. Several manufacturers make deep conditioners which have a temporary smoothing effect on the hair. A few of these products contain multiple forms of keratin (though only Anevolve Leave-Ins contain Cynectin proteins). Hair smoothness depends on chemical bonds between keratins, connected by hydrogen molecules. These bonds are easily broken by water, or even humidity. As the hair dries, the bonds reform, leaving the hair in its prewashed condition. Frizz and other problems that happen to hair in humid weather are the results of this. Flat ironing and blow drying can reorganize all these bonds and can smooth the hair until the next rainfall, humid day or washing. A more important type of bond that can actually affect the shape for months is the disulfide bond in the keratin and it is not changed by increasing the amount of keratin in the hair. Even if a product contains lots of keratin, all that it can do is make the hair look smoother and make it somewhat stronger for a short time. Of course, there is some hair that is so fragile or over-treated that it probably should not have the disulfide bonds in the keratin disrupted. The Anevolve Deep Conditioner Salon Treatment has a unique multi-keratin blend of Cynectin proteins and is specially enriched for this purpose. It works great for pre-treatment to make compromised hair strong or for aftercare for strength, shine and youthfulness. CAN FORMALDEHYDE-BASED STRAIGHTENING MAKE HAIR WEAK? Conventional straightening treatments, including those that use formaldehyde, have been proven to dramatically weaken your hair. After a formaldehyde-based treatment, for example, hair is only about 80% as strong as it was before the treatment. (After using a "relaxer," hair can be so brittle that it breaks when touched--having lost 70% of its strength). In so-called Brazilian straighteners, the denatured keratins included in the bottle (if there are any at all) have all been killed by the formaldehyde used to open the cuticles and then "fried" by 450⁰ hot ironing. Keratin cannot live in the presence of formaldehyde or of such high direct heat. By using much lower heat, no toxins of any kind and a specially enriched Cynectin formula, key proteins in the hair are actually enhanced and more evenly distributed after the treatment ... much as they are in the hair of children. WHAT DOES A CONTROL ZERO™ TREATMENT COST? CONTROL ZERO is priced to cost salon professionals about the same as BKT solutions. We suggest pricing commensurate with its quality. SO WHAT DOES CYNECTIN LOOK LIKE? The proteins that make up the Cynectin keratin blend look remarkably like those that your body produces naturally. In fact, they are 90% identical to that found in your hair and it is that characteristic that makes them so effective. The · 100% formaldehyde free image below shows what the keratin in hair looks like and the · Easy to apply and safe to use stages of hair formation. It re- · Food grade active ingredient minds most of us of the long · Lasts up to 5 months intertwined DNA which we · Makes hair stronger and manageable learned about in school science · Frizz free even in high humidity classes. It starts with a simple "alpha" keratin (α) helix which is then coiled with another identical helix. The coiling progresses until you wind up with a long hair filament. Cynectin is designed with intermediate filament proteins which are the real building block of hair. DOES CONTROL ZERO MAKE HAIR STRONGER? The key to the Control Zero system is Cynectin™, a special blend of long filament proteins and peptides from a number of sources that actually replicates the biological structure of human hair. Unlike the conventional keratin found in other products which have been cooked and chopped in production, Cynectin is 90% identical to the physical structure of your hair. Since it is applied at a much lower heat (see below) which does not cook the keratin proteins as happens at 450°F (230°C) and since it contains no lethal preservatives that kill the keratin, Cynectin both feeds the hair from inside and provides a protective shield against harsh sunlight and air pollution. Questions of special interest to stylists Control Zero is easy to apply and takes about the same time as “Brazilian” keratin IS IT APPLIED LIKE FORMALDEHYDE-BASED KERATIN STRAIGHTENERS? Not exactly. The application is somewhat different and actually simpler to do. As with so many other salon techniques, like coloring, there are some application techniques and tricks that you need to learn. Overall, it takes about the same amount of time as a BKT treatment, depending on the length and condition of the client's hair. CONTROL ZERO is only sold to salons and stylists. DOES CONTROL ZERO™ REQUIRE ANY SPECIAL WARNINGS TO CONSUMERS? No. There is no chemical in the product that requires a special California Proposition 65 warning or any warning under the new Oregon laws. Clients who tell you they are allergic to wine should try a skin test before the product is applied. This is very rare. WHAT IS THE FLAT IRONING TEMPERATURE? The final finish temperature recommended for Control Zero is 380°F (193°C), 70°F less than that used by BKT straighteners. It is safer, more comfortable, and, above all, does not destroy the keratin in the hair or the Cynectin proteins that are being applied. Clients with very fragile or over-treated hair may require an even lower temperature, but the Anevolve System will still work. HOW MUCH TIME IS RECOMMENDED BETWEEN TREATMENTS? A typical Control Zero treatment lasts 4 to 5 months before the client begins to feel that she needs re-treatment. As with coloring and many other salon treatments, this is variable depending upon the client’s rate of hair growth, the condition of the hair and upon their continued use of Anevolve Shampoo with Cynectin and Anevolve Conditioner with Cynectin (these products contain no sulfates, harsh salts or parabens). Continued reapplication of the Cynectin proteins by shampooing and conditioning will keep the hair smoother, stronger and much more frizz free for extended periods of time. MUST THE CLIENT USE ANEVOLVE SHAMPOO AND CONDITIONER? Use of our shampoo and conditioners is highly recommended since the long term "magic" is really provided by the Cynectin proteins and peptides. While the client will experience the same quality treatment in your salon, they will ultimately be much happier with their hair if they also use Anevolve shampoos and conditioners to add Cynectin on a regular basis. It is not just a matter of cleaning the hair. Continued use will keep the hair more manageable, shiny, strong, and frizz free over time. DOES ANEVOLVE MAKE ANY FORMALDEHYDE-BASED PRODUCTS? HOW LONG DOES IT TAKE TO DO A TYPICAL CONTROL ZERO TREATMENT? Time to do a treatment with Control Zero will vary with several conditions, especially the length and overall condition of the client’s hair. In most cases, however, the time is about the same as that needed for a BKT treatment of similar hair. CAN THE CLIENT LEAVE THE SALON WITH SOME CURL? Not every client wants to leave the salon with her hair pin-straight, although that is an option when using Control Zero. Many women prefer to have a softened and more manageable natural curl that will last for several months. That is easy to achieve with Control Zero. You can also finish with dramatically curly touches, if that is what the client desires. HOW MUCH OF HAIR IS KERATIN? Generally, over 80% of hair is made of the wide variety of proteins and amino acids we call “keratin”. The protein that is most important and Protein (keratins) Moisture (water) Carbohydrates Pigment (color) Lipids (oils) Minerals 75-80% 10-15% 0.1-0.5% 0-1% 3-6% .06-.5% Typical composition of human hair C found in hair is called cysteine. Yes. Anevolve manufactures two When new hair emerges from the formaldehyde-based straighteners scalp it is bulging with cysteine, but Control 1 and Control 2. Informaas it gets longer (and older) the tion regarding these can be found on cysteine quantity decreases and the Anevolve website, the hair becomes more fragile. www.anevolve.com. These products Cynectin proteins help equalize are sold only to salon professionals in cysteine in the entire hair shaft. the US. WHAT DOES CYNECTIN DO FOR THE HAIR? The hair cuticle is made of tiny bits of protein called nano-keratins. They serve to protect the hair fibrils which are inside. The long protein filaments are twisted together and shown above in orange. Control Zero contains both intermediate filament proteins for the cortex and nano-keratins to protect the hair from UV rays and air pollution. Hair is found in all shapes, sizes and texture. It can be curly, straight or wavy, easy or difficult to style. The ability of hair to be styled is mostly due to the structure of keratin, a large family of proteins. Hair starts growing from a bulb just under the skin. The beginning of a hair is made up of cells, which are laden with keratin. These cells lengthen and then die, leaving behind long protein bundles. These ribbons of keratin intertwine and form long coils which accumulate in the cortex of the hair. These twisted bundles of keratin make up the cortex of the hair. Keratin bundles are the key to the strength of the hair. But to add new keratin effectively, you have to add it in the long string-like shape that is characteristic of the protein sets in the hair. Conventional keratins do not do this. Because of the way they are made, the proteins are "chopped" into bits. Cynectin is different because it provides many forms of proteins including those in the long ribbon-like form that is your hair. Questions that we get about competitive products The unfortunate rule of thumb is “caveat emptor” – (Latin for “let the buyer beware”) Only a stylist who has been living under a rock or in a very deep cave for the last few years would be unaware of the controversy raging about formaldehyde and the safety of so-called Brazilian keratin treatments. Wherever they ultimately come down on the facts, most stylists have questions about what and who to believe. We suggest that whichever product you choose to use, you do your homework first. Ask to see the MSDS sheets, particularly for those that claim to be free of formaldehyde. If you are a stylist, this is important for your health. If you are a salon owner or distributor you may have legal liabilities if you sell or use formaldehyde-based products outside OSHA guidelines, which require in-salon showers and eyewash stations in salons where formaldehyde straightening products (almost any BKT) are used. WHAT IS THE MATTER WITH USING GLYCOLIC ACID TO SMOOTH HAIR? Several companies are now making smoothing systems based around glycolic acid as their active ingredient, and calling them "formaldehyde free straighteners". Glycolic Acid is an alpha hydroxy acid (AHA), and is one of the most popular skin cream and lotion ingredients. It has shown promise in reducing wrinkles and fine lines as well as improving the color and texture of skin. These include Glycolic, Lactic and Salicylic Acids and are naturally occuring acids found in plants, fruits, milk, and other foods. It is derived from the sugar cane plant and acts as a keratolytic agent (removes the topmost layers of skin), thus speeding up the skin renewal process. Chemical giant DuPont has tried hard to extend the market for glycolic acid into hair care. They note the following in their literature: "Specifically, the addition of glycolic acid in a conditioning formulation can aid in conditioning hair and moisturizing both hair and scalp by penetrating the hair shaft and skin. Also, glycolic acid in a conditioning formulation provides moisturizing-like effects such as softness, and helps prevent hair breakage, giving hair overall better manageability." DuPont makes no straightening claim for Glycolic Acid since it cannot disrupt the keratin's disulfide bonds, and it is deceptive for the companies making these "smoothers" to do so. Glycolic Acid formulations are not designed for the hair as much as they are for the scalp itself. The problem lies with the effects of glycolic acid on the skin, which may include irritation and sun sensitivity. In hair care products, these concerns would be on the scalp. In high concentrations, Glycolic Acid can actually do some severe damage; be careful of the type and level of glycolic acid product you use.
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