e v i t c n i t n s g i i d es d MAY 2 0 1 4 N YC 18·19·20 surtex.com Jacob K. Javits Convention Center ©G LM 2 01 3 IT ALL STARTS AT The only B2B marketplace of its kind in the world, it’s here where opportunity awaits – and where a 3-day show really means 365 days of visibility to a captive audience of nearly 14,000 industry professionals! SURTEX is where art buyers and licensees from around the globe converge to discover the unique, cutting-edge surface designs, original art, and design resources that will ensure their next product is a sales success. WHO’S WHO CONFERENCE PROGRAM From creative minds and top-level executives, to innovators and trend-spotters, they’re all part of SURTEX®. The SURTEX Conference Program has long been considered the leading source for business information and trends impacting the art and design industry. The program offers information-packed sessions led by top industry pros, addressing such topics as monetizing art and design, licensee/licensor relationships, product development trends, legal considerations and strategies, and digital trends. Exhibitors are offered two complimentary sessions of their choice. Exhibitors Include Top Talent From Around The Globe: • Art Publishers • Brand Licensors • Design Studios • Document Studios • Educational Institutions • Fine Artists • Graphic Designers • Illustrators • Licensing Agents • Photographers • Publications • Textile Designers Studios • Tech Resources • Trend Forecasters • Weavers ART + BRAND The core of SURTEX is entrenched in art and brand licensing, showcasing a diversity of artwork, images, properties and brands to a broad spectrum of licensees from around the world. Seasoned licensors as well as newcomers to the business take advantage of the unparalleled platform to do business. LICENSING Atelier, a juried section, is where talented textile design studios from around the globe will be selling their most trend-forward surface designs to a multitude of product categories. Arranged in an intimate, yet open floor plan, Atelier will draw a broad range of manufacturers seeking the latest prints, patterns, repeats, documents, and design services for product development needs. An expanded attendee base is expected in 2014, as the ICFF® introduces a luxury textiles feature! textile design studios TREND THEATRE Launched in 2012, the SURTEX Trend Theatre offers insight and inspiration from world-renowned trend forecasting companies. Daily 30-minute presentations from the show floor focus on the latest trends impacting home and accessories, textiles, tabletop, fashion, paper, stationery, packaging, gifts and more. Industry professionals come here for a sneak peek at what’s ahead in color, design, styles, attitudes and lifestyle. Companies offering a variety of resources for every artist and designer, including software, hardware, web tools, digital printing, publications, books, reference materials, trend services and more, are situated in the SURTEX ReSource HuB, directly adjacent to the Trend Theatre. “ I’ve had the best show! The quality of the attendees was top-notch. - Sharyn Sowell, Sharyn Sowell Designs “ PARTICIPATION IS ALL-INCLUSIVE! Participation in SURTEX is unparalleled… the turn-key booth package and amenities during the show are just the beginning to ensure a most productive and cost-effective experience in New York City. Add to that all the valuable marketing support that really makes SURTEX stand out, and help you, the exhibitor maximize your return on investment year-round. Art Licensing LA BOOTH PACKAGE 8’ x 10’, 10’ x 10’, 8’ x 15’, 10’ x 15’ booths are available as single units or combined to fit your needs. Attractive, convenient and fully-installed, each booth package includes: • White hard wall (8’ high) • Halogen Lighting on Track • One Counter • Three Chairs • Carpeting • Company Name Sign • Wastebasket • Drayage • Pre-Show Cleaning • Daily Trash Removal • Overnight Storage of Artwork/Portfolios • Operations Assistance BASIC MARKETING PACKAGE On-Site • Printed Directory Listing • Two SURTEX Conference Session Tickets • Distribution of Press Kits in Press Center • Promotion of Artist Signings/Events at Booth • Access to Trend Theatre and ReSource Hub Year-Round • Online Directory Listing • Inclusion in Press and Social Media Outreach • Participation in surtex.com Marketplace • Participation in SURTEX YouTube Channel To further maximize your return on investment, SURTEX offers a menu of enhanced marketing, networking, sponsorship and advertising opportunities at nominal fees that provide exposure to a wider audience year-round and/or greater visibility during show days. • Sponsorship Opportunities Pre-Show and On-Site – print, digital, and more • Advertising Options in the Official Directory and On the Surface E-Newsletter • Access to Attendee/Pre-Registration Mailing Lists • SURTEX Cruise on the Hudson Networking Event Check out www.SURTEX.com for all possibilities. Diane Harrison Designs Ltd ON-SITE AMENITIES AND SPECIAL SERVICES • Discounted Hotel and Travel Rates • Shuttle Service to/from Hotels • Private Meeting Rooms • Exhibitor Lounge • Press Hospitality • Exhibitor Happy Hour • Lead Retrieval (nominal fee) UNPARALLELED MARKETING SUPPORT The dedicated SURTEX team of marketing and public relations professionals works year-round to keep SURTEX in the forefront of our attendees’ minds – so that your participation results are maximized. After all, your success is essential for our success! • On the Surface E-Newsletter • Trade Advertising • Direct Mail • Email Communications • Social Media • Publicity • Marketing Partnerships • Industry Activities • Business Collaborations • Website (serving as both a design industry resource and source for news) SURTEX AUDIENCE OF MORE THAN 6,000 JOB FUNCTION CREATIVE DIRECTOR SALES/MARKETING 9% PRODUCT DEVELOPMENT 13% 27% 16% 18% OWNER 17% A GLOBAL DRAW. 49 U.S. states and 46 countries represented. ART BUYER ARTIST/DESIGNER NATURE OF BUSINESS 4% LICENSING ARTIST/DESIGNER 8% 10% 12% 25% WHOLESALER RETAILER INDUSTRY SUPPLIER GLOBAL ATTENDANCE 90% International 10% Canada 3% Asia 2% Europe 2% United States Mexico/Central & South America Other 2% 1% YEAR-ROUND COMMUNITY. Nearly 18,000 industry professionals are tuned into SURTEX communications, including the popular On the Surface E-Newsletter. Visitors include manufacturers of: • Automobiles • Apparel Textiles • Beauty • Bed Linens • Contract Furnishings • Decorative Accessories • Decorative Fabrics • Floor Coverings • Giftware • Greeting Cards/Stationery • Home Apparel • Home Textiles • Housewares • Juvenile Merchandise • Linens/Domestics • Novelties/Premiums • Packaging • Paper Goods • Personal Care • Prints/Posters • Social Expression • Tabletop • Tech Products • Toys • Upholstery Fabrics • Wall Coverings • Window Treatments And retailers from various channels: • Department Stores • E-commerce • Mail Order/Catalogs TOP 10 U.S. STATES New York New Jersey California Massachusetts Pennsylvania POWER BUYERS. 99% of the Show’s 6,000 attendees have purchasing involvement/authority. IMMEDIATE RESULTS. 87% of those power buyers confirmed a deal on the 2013 show floor. MANUFACTURER 41% WORLDWIDE TALENT. 325 exhibitors with over 1,200 artists, designers, brands. Texas Florida Connecticut Illinois Minnesota Based on 2013 registration and subscription data • Specialty Stores • Mass Merchants Plus… • Trade Press • Consumer Press • Ad Agencies • Buying Offices • Licensing Executives • Product Development • Consultants /Agents • Publishers • Wholesalers • Specifiers SAMPLING OF 2013 ATTENDEES ACCO Brands Aceco Mills Inc. Amazon.com/MyHAbit.com American Greetings Apache Mills, Inc. Arden Companies Arlee Home Fashions Atticus Paper LLC Avanti Linens Babies R Us Bardwil Barnes & Noble Berwick Offray BJ’s Wholesale Club Bonita Pioneer Packaging Products Boston International, Inc. Boston Warehouse Trading Bryant Industries Cardsdirect Carson Industries Caspari, Inc. CHF Industries Class Act Stationery, Inc. Coach Company C Concord Litho Cost Plus World Market COSTCO Wholesale Cotton Valley Home CR Gibson Cranston Creative Bath Products “ Croscill Crown Crafts Infant Products Crown Wallpaper & Fabrics Dansko Deluxe Corp. Demdaco Designtex Dillards EK Success Brands Elrene Home Fashions Enesco Evergreen Enterprises Fisher-Price Fitz and Floyd Enterprises Fred Meyer Galway Company Garnet Hill Garven LLC Glenmore Ind. Gund Hallmark Cards Harry & David Hasbro Hobby Lobby Hoffman CA Fabrics Home Accent Fabrics Home Fashions International Homefires, A Cresc Company Ideal Box Company Impact Innovations, Inc. Jo-Ann Stores Kimberly-Clark Kimlor Kohl’s Kova Textiles Leanin’ Tree Inc. Leap Year LeSportsac Lifetime Brands Inc. Linen Source Marian Heath Greeting Cards Masterpieces Mattel Mega Brand Michaels Stores Milliken & Co. Mohawk Momeni Inc. Morgan Home Fashions Nautica Sportswear Neiman Marcus Nourison Rug NOYO Home Décor Oakhurst Textiles Paper Magic Group Paperchase Paperdirect Pavilion Gift Company Pier 1 Imports PK Lifestyles Postmark Press Prestige Toy Corp. Primary Colors Range Kleen Mgf., Inc. Red Envelope Robert Kaufman Fabrics Sander Home Fashions Santa Barbara Design Studios Saturday Knight Seaman Paper Co. Sellers Publishing Shamrock Corp Shanghai Huge Scents Factory Simply She Springs Global Staples Starbucks Stupell Industries Stylecraft Home Collection Sunbury Textile Mills Target Tervis The Clever Factory The Land of Nod The Popcorn Factory The Think Tank Emporium Time Inc. Content Solutions Tiny Prints TJX Companies Transprint USA Wally Packaging WalMart Stores Inc. Warner Wallcovering White Mountain Puzzles York Wallcoverings It was our best show ever! We worked very hard to be different, to be so diversified. We were a one-stop shop — and it worked! People purchased much more than usual…they purchased collections! - Nancy Fire, President, Design Works International; Design Director, HGTV HOME “ SURTEX Asia, successfully launched in August 2013, is the first and only B2B event of its kind in Asia to meet the growing demand for unique and proprietary surface design for manufacturers’ product development. An extension of SURTEX in New York City, SURTEX Asia in Shanghai connects an elite selection of textile design studios from the U.K., Europe, and the U.S. with manufacturers from China, Southeast Asia, the Middle East and Russia. Mark your calendars for August 2014. www.surtexasia.com About GLM Apply to exhibit today: contact: John Erich, Sales Manager tel: +1 914.421.3286 fax: +1 914.948.6197 email: [email protected] contact: Karla Frisenda, Sales Representative tel: +1 914.421.3239 fax: +1 914.948.6197 email: [email protected] www.SURTEX.com Produced and Managed by GLM 1133 Westchester Avenue · White Plains, New York 10604-3547 · USA © GLM 2013 GLM brings efficiencies and opportunities to the flow of merchandise – from product development/manufacturer to vendor/brand manager to retailer to consumer – through tradeshows, consumer events and digital platforms. GLM events include NY NOW™, International Contemporary Furniture Fair®, Internet Retailer Conference & Exhibition, signature mix™ marketplace, Surf Expo, SURTEX® and The Original Miami Beach Antique Show®, among others. Additional information is available online at www.glmmarkets.com.
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