Innovation at Mars Petcare At Mars Petcare, innovation lies at the heart of everything that we do. Guided by our vision to make A Better World for Pets™, we are proud to be the industry leader in providing quality nutrition and veterinary care to more pets across more places and on more occasions than any other Petcare company. With five billion dollar brands, including PEDIGREE®, WHISKAS®, ROYAL CANIN®, BANFIELD® and IAMS®, and a total of 35 brands across our portfolio, we are passionate about pets. From the products we make, to the causes we support, pets come first. Caring Science Here are just a few examples of how our businesses embrace innovation to bring our vision to life: WALTHAM® has been a leading scientific authority on pet nutrition and wellbeing for fifty years. In 2013 alone, WALTHAM® published 39 peer reviewed scientific papers. One revealed that structured interaction with dogs can help people with dementia. With more than 800 pet hospitals in the U.S. and Latin America, BANFIELD® is committed to providing high‐quality treatments for pets, and working alongside pet owners to ensure that they have the resources that they need to care for pets at home. Banfield Pet Hospital’s annual State of Pet Health Report is the only report of its kind to capture and analyze medical data for more than 2.7 million dogs and cats. Since 1968, ROYAL CANIN® has been committed to leading in health nutrition, with a focus on providing precise nutritional information about the specific requirements of dogs and cats of all kinds. The new Global Innovation Center in Thompson’s Station, Tennessee will serve as the home base for creating future dry and natural petfood innovations for Mars Petcare, globally. At Mars Petcare, our commitment to innovation has paved the way for many important industry firsts: 1963 First original research paper published by WALTHAM®, on the iodine requirements of budgerigars 1975 Helped to determine the amino acid requirements of adult dogs 1982 Defined taurine level required by cats 1995 Developed first diet to help control formation of both struvite and calcium oxalate bladder stones in cats 1997 First proof that the natural carotenoid, lutein in the diet, enhances colour in goldfish 1999 Developed the first dog food that uses green lipped mussel to maintain joint health 2000 First demonstration of the effects of dietary antioxidants on puppy and kitten immune response 2002 The first scientifically proven respiratory support formula for horses 2006 Determined the macronutrient profile of food preferred by dogs 2007 Determined that a single gene is a major determinant in dog size 2008 Established a partnership between WALTHAM® and the Eunice Kennedy Shriver National Institute of Child Health & Development to encourage research into human-animal interactions 2009 Helped establish a new safe upper level for vitamin A during early growth in puppies 2010 Published a paper on the origins of the domestic dog 2011 Published the macronutrient profile preferred by cats 2012 Demonstrated that cats are able to consume a diet relatively high in saturated fat without adverse health effects 2014 Demonstrated that without effective and frequent oral care, dental disease developed rapidly and advanced more quickly with age in miniature schnauzers.
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