` Current Meghan Donovan [email protected] 212.537.8735 OXY® Introduces New Consumer Friendly Products with Strong and Effective Acne-Fighting Ingredients Maximum Action and Daily Defense Product Lines Offer Comprehensive Acne Treatment OXY®, a trusted skin care brand for over 30 years, is re-introducing its product portfolio with new and improved products and formulations that will be among the most highly effective and easy to understand on the market. The products, part of two lines called OXY® Maximum Action and OXY® Daily Defense, are uniquely segmented and include new packaging that clearly spells out product benefits, active ingredients and recommended usages. Developed by The Mentholatum Company, OXY® products are available in supermarkets, mass channels and drug stores. Product Overview and Ingredient Benefits: OXY® Maximum Action Featuring active ingredient Benzoyl Peroxide to kill acne-causing bacteria for visibly clearer skin Product Name & Imagery Benefits Key Benefits: Clinically proven Benzoyl Peroxide kills acne-causing bacteria Specially formulated to soothe irritation Features cell renewal technology for fresher, brighter skin Creates a rich lather that leaves skin feeling fresh and clean 10% Benzoyl Peroxide Oil-free Dermatologist tested OXY® Maximum Action Advanced Face Wash (NEW!) Size: 5 oz. Key Benefits: Clinically proven Benzoyl Peroxide kills acne-causing bacteria Patented skin soothing agent that helps minimize irritation and reduce redness Boosts skin cell renewal for fresher, brighter skin Fragrance free 5% Benzoyl Peroxide Oil-free Dermatologist tested Size: 6 oz. OXY® Maximum Action Sensitive Face Wash (NEW!) OXY® Maximum Action Spot Treatment (NEW!) Key Benefits: Visibly reduces redness in just 4 hours Clinically proven to kill 99% of acne bacteria in 8 hours Formulated with cell regeneration technology for brighter skin New and improved tube and control applicator Penetrates deep into pores where pimples start 10% Benzoyl Peroxide Oil-control Dermatologist tested Size: .65 oz. Key Benefits: Instantly conceals and begins to heal Clinically proven to kill acne bacteria in just 8 hours Specially formulated to soothe irritation 10% Benzoyl Peroxide Oil-free Dermatologist tested Size: .65 oz. OXY® Maximum Action Tinted Spot Treatment (NEW!) OXY® Maximum Action Treatment Pads (NEW!) Key Benefits: Triple action formula: o Kills acne bacteria with encapsulated 2.5% Benzoyl Peroxide to deliver long-lasting treatment o Lightly moisturizing to be nondrying o Helps control oil to minimize shine Re-sealable package ideal for on-the-go use Quantity of 30 for an entire month’s supply Dermatologist tested Size: 30 count OXY® Daily Defense Featuring active ingredient Salicylic Acid to treat and help prevent acne for everyday healthy skin Product Name & Imagery Benefits Key Benefits: Patented ingredient allows 25x more acne medicine to remain on the skin after rinsing for long-lasting treatment Helps unclog pores Gentle enough to use everyday 2% Salicylic Acid Dermatologist tested Size: 5 oz. OXY® Daily Defense Face Wash (NEW!) Key Benefits: Strips away dirt and oil while it unclogs pores Helps reduce redness Clear, invigorating gel gentle enough for everyday use Exfoliating action helps keep pores clear Oil-free 2% Salicylic Acid Dermatologist tested Size: 6 oz. OXY® Daily Defense Facial Cleanser (NEW!) Key Benefits: Continuous action formula allows the medicine to remain on the skin after rinsing to fight acne Invigorating facial scrub exfoliates dead skin and opens pores Leaves skin soft and smooth Gentle enough to use everyday 2% Salicylic Acid Dermatologist tested Size: 5 oz. OXY® Daily Defense Exfoliating Face Scrub (NEW!) Key Benefits: Patented formula that instantly starts unclogging pores Continues to work between uses to control breakouts 2% Salicylic Acid to treat and help prevent future breakouts Jars with both 55 and 90 counts Oil-free Dermatologist tested Size: 90 count, 55 count OXY® Daily Defense Cleansing Pads Key Benefits: Advanced technology holds 0.5% Salicylic Acid on skin to fight acne over time Symcalmin® soothes skin and reduces redness Fragrance Free Gentle enough to use every day Ideal for on-the-go use Oil-free Dermatologist tested Size: 90 count OXY® Daily Defense Sensitive Cleansing Pads (NEW!) Key Benefits: Treats and helps prevent acne breakouts on the body Microbeads clear away oil and dead skin while 1% Salicylic Acid keeps body acne under control Oil-free Dermatologist tested Size: 10 oz. OXY® Daily Defense Exfoliating Body Scrub Key Benefits: Treats and helps prevent all-over breakouts with 2% Salicylic Acid Formulated with seaweed extract for its moisturizing and skin soothing properties Clean, fresh scent Dermatologist tested Size: 10 oz. OXY® Daily Defense Hydrating Body Wash More information on OXY® can be found at http://www.oxyskincare.com/ as well as find them on Facebook at https://www.facebook.com/oxyskincare and Twitter @OxySkinCare. About The Mentholatum Company The Mentholatum Company is a global health and wellness company, providing non-prescription pharmaceutical, healthcare, and cosmetic products to consumers worldwide. Founded in 1889, their focus is on providing quality healthcare solutions for the treatment and prevention of conditions associated with skin care, pain relief and eye care. USA headquarters are based in Orchard Park, N.Y. Brands include OXY Acne Medications, pHisoderm® Facial Care, Softlips® Lip Care, Rohto® Eye Care, WellPatch® Pain-Relieving Patches, Deep Heating® Muscle Rub, Mentholatum® Ointment, Fletcher's® Laxative and Red Cross® Toothache and Canker Sore Medications. More information can be found at http://www.mentholatum.com/.
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