Document 142137

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Meghan Donovan
[email protected]
212.537.8735
OXY® Introduces New Consumer Friendly Products with Strong
and Effective Acne-Fighting Ingredients
Maximum Action and Daily Defense Product Lines Offer Comprehensive Acne Treatment
OXY®, a trusted skin care brand for over 30 years, is re-introducing its product portfolio with new
and improved products and formulations that will be among the most highly effective and easy to
understand on the market. The products, part of two lines called OXY® Maximum Action and OXY®
Daily Defense, are uniquely segmented and include new packaging that clearly spells out product
benefits, active ingredients and recommended usages. Developed by The Mentholatum Company,
OXY® products are available in supermarkets, mass channels and drug stores.
Product Overview and Ingredient Benefits:
OXY® Maximum Action
Featuring active ingredient Benzoyl Peroxide to kill acne-causing bacteria for visibly clearer skin
Product Name & Imagery
Benefits
Key Benefits:
 Clinically proven Benzoyl Peroxide kills
acne-causing bacteria
 Specially formulated to soothe irritation
 Features cell renewal technology for
fresher, brighter skin
 Creates a rich lather that leaves skin
feeling fresh and clean
 10% Benzoyl Peroxide
 Oil-free
 Dermatologist tested
OXY® Maximum Action Advanced Face
Wash
(NEW!)
Size: 5 oz.
Key Benefits:
 Clinically proven Benzoyl Peroxide kills
acne-causing bacteria
 Patented skin soothing agent that helps
minimize irritation and reduce redness
 Boosts skin cell renewal for fresher,
brighter skin
 Fragrance free
 5% Benzoyl Peroxide
 Oil-free
 Dermatologist tested
Size: 6 oz.
OXY® Maximum Action Sensitive Face Wash
(NEW!)
OXY® Maximum Action Spot Treatment
(NEW!)
Key Benefits:
 Visibly reduces redness in just 4 hours
 Clinically proven to kill 99% of acne
bacteria in 8 hours
 Formulated with cell regeneration
technology for brighter skin
 New and improved tube and control
applicator
 Penetrates deep into pores where pimples
start
 10% Benzoyl Peroxide
 Oil-control
 Dermatologist tested
Size: .65 oz.
Key Benefits:
 Instantly conceals and begins to heal
 Clinically proven to kill acne bacteria in
just 8 hours
 Specially formulated to soothe irritation
 10% Benzoyl Peroxide
 Oil-free
 Dermatologist tested
Size: .65 oz.
OXY® Maximum Action Tinted Spot
Treatment
(NEW!)
OXY® Maximum Action Treatment Pads
(NEW!)
Key Benefits:
 Triple action formula:
o Kills acne bacteria with
encapsulated 2.5% Benzoyl
Peroxide to deliver long-lasting
treatment
o Lightly moisturizing to be nondrying
o Helps control oil to minimize shine
 Re-sealable package ideal for on-the-go
use
 Quantity of 30 for an entire month’s supply
 Dermatologist tested
Size: 30 count
OXY® Daily Defense
Featuring active ingredient Salicylic Acid to treat and help prevent acne for everyday healthy skin
Product Name & Imagery
Benefits
Key Benefits:
 Patented ingredient allows 25x more acne
medicine to remain on the skin after
rinsing for long-lasting treatment
 Helps unclog pores
 Gentle enough to use everyday
 2% Salicylic Acid
 Dermatologist tested
Size: 5 oz.
OXY® Daily Defense Face Wash
(NEW!)
Key Benefits:
 Strips away dirt and oil while it unclogs
pores
 Helps reduce redness
 Clear, invigorating gel gentle enough for
everyday use
 Exfoliating action helps keep pores clear
 Oil-free
 2% Salicylic Acid
 Dermatologist tested
Size: 6 oz.
OXY® Daily Defense Facial Cleanser
(NEW!)
Key Benefits:
 Continuous action formula allows the
medicine to remain on the skin after
rinsing to fight acne
 Invigorating facial scrub exfoliates dead
skin and opens pores
 Leaves skin soft and smooth
 Gentle enough to use everyday
 2% Salicylic Acid
 Dermatologist tested
Size: 5 oz.
OXY® Daily Defense Exfoliating Face Scrub
(NEW!)
Key Benefits:
 Patented formula that instantly starts
unclogging pores
 Continues to work between uses to control
breakouts
 2% Salicylic Acid to treat and help prevent
future breakouts
 Jars with both 55 and 90 counts
 Oil-free
 Dermatologist tested
Size: 90 count, 55 count
OXY® Daily Defense Cleansing Pads
Key Benefits:
 Advanced technology holds 0.5% Salicylic
Acid on skin to fight acne over time
 Symcalmin® soothes skin and reduces
redness
 Fragrance Free
 Gentle enough to use every day
 Ideal for on-the-go use
 Oil-free
 Dermatologist tested
Size: 90 count
OXY® Daily Defense Sensitive Cleansing
Pads
(NEW!)
Key Benefits:
 Treats and helps prevent acne breakouts
on the body
 Microbeads clear away oil and dead skin
while 1% Salicylic Acid keeps body acne
under control
 Oil-free
 Dermatologist tested
Size: 10 oz.
OXY® Daily Defense Exfoliating Body Scrub
Key Benefits:
 Treats and helps prevent all-over
breakouts with 2% Salicylic Acid
 Formulated with seaweed extract for its
moisturizing and skin soothing properties
 Clean, fresh scent
 Dermatologist tested
Size: 10 oz.
OXY® Daily Defense Hydrating Body Wash
More information on OXY® can be found at http://www.oxyskincare.com/ as well as find them on
Facebook at https://www.facebook.com/oxyskincare and Twitter @OxySkinCare.
About The Mentholatum Company
The Mentholatum Company is a global health and wellness company, providing non-prescription
pharmaceutical, healthcare, and cosmetic products to consumers worldwide. Founded in 1889, their
focus is on providing quality healthcare solutions for the treatment and prevention of conditions
associated with skin care, pain relief and eye care. USA headquarters are based in Orchard Park, N.Y.
Brands include OXY Acne Medications, pHisoderm® Facial Care, Softlips® Lip Care, Rohto® Eye Care,
WellPatch® Pain-Relieving Patches, Deep Heating® Muscle Rub, Mentholatum® Ointment, Fletcher's®
Laxative and Red Cross® Toothache and Canker Sore Medications. More information can be found at
http://www.mentholatum.com/.
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