House of naive_lookbook_preview2

SPRING / SUMMER ‘15
catalogue
Our spring summer Dream Collection embodies
a new take on being youthful, spirited and
romantic. The harmony of natural materials
and pastel colors creates a fresh interpretation of
the iconic summer wear. The summer from the
days back then, bringing a glimpse of ancient
traditions into our modern minds.
By creating this collection we wanted to give
you a sense of that freedom and light that you
will instantly feel by putting one of our pieces.
Unconstrained shapes, minimalist take on
design, without unneccessary zippers, buttons
and clips, 100% organic linen will make you feel
as you are hardly wearing anything.
Take a walk into our summer dream...
SPRING / SUMMER ‘15
catalogue
“Far away echoes of women songs reach my ears.
I remember myself trying to catch all the tiny
words and sing along. Swaying along with the
wind, dreaming one day of singing those songs
together.
I hear the laughter: my grandmother slowly
returns from the field, tired but with a smile that
goes from one ear to the other.
- Oh, how beautiful is the flax this year! I’ll
weave you a dress with butterfly wings, with the
grasshopper song, with the wind and the sun,
with the moon and the stars…”
SPRING / SUMMER ‘15
catalogue
“Summer for me is an old Lada rolling on a
gravel road, my red dress, a small spring, goats,
horses, cows in the fields, my grandmother
saying hello from far away…
The birds choir meeting us while we turn into
the tiny yard, following the leader – big and
angry as a bull, cock…he doesn´t even let me get
out of the car, chasing me and my red dress
across the yard and the fields, while I scream
loud with a nervous smile. That scream would
let everyone know that Giedre came to the
village and the summer vacations began.”
SPRING / SUMMER ‘15
catalogue
SPRING / SUMMER ‘15
catalogue
Linen is a material made from the fibers of the
flax plant that has been used for ages. Among its
many benefits we love that linen is such a good
conductor of heat; it is irreplaceable on hot
summer days - allowing our bodies to breathe
and cool down. Even though linen is a strong,
natural material, it is not harsh on the skin,
becoming softer and better looking with each use.
Even our ancestors knew about the miraculous
healing qualities of linen. It contains natural
antibacterial and antiseptic properties that
prevents bacterial growth and removes perspiration from the skin. Surprisingly, even after
upwards of 20 years of use, linen fabric keeps its
healing properties. This is why it has been used
for bandaging wounds throughout the ages.
The longevity and purity of linen was a perfect
match to our timeless designs collection.
SPRING / SUMMER ‘15
catalogue
DROP WAIST
LINEN DRESS
LONG SLEEVED
LINEN BLOUSE
ELASTIC WAIST
LINEN SKIRT
ROUND SHOULDER
LINEN DRESS
ELASTIC WAIST
LINEN SHORTS
HAND MADE
LEATHER SANDALS
House of Naive is an organic clothing line
headquartered in Vilnius, Lithuania that
currently focuses exclusively on locally
producing natural, minimalistic, distinguished
clothes for women. The team is taking a holistic
approach to sustainable fashion and is a huge
advocate for the organic fabric movement.
Founders of House of Naive stress the
importance of sustainability and "slow design," the
countermovement to "fast fashion" and have the
vision to create timeless, fashionable wear with an
earthy, homespun vibe. Pieces are made by hand
from organic materials that are manufactured
locally and made with the intent to make you feel
free by wearing them.
Ambitious founding team is out to bring socially
conscious fashion to the masses.
Currently selling online, in their own shop in the
heart of Vilnius and through partnerships
abroad.
SPRING / SUMMER ‘15
catalogue
SHOP
Didzioji str. 38, Vilnius, Lithuania
CONTACT US
[email protected]
+370 616 99 665 | +370 603 09 619
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