Local Advertising Miss a day. Miss a lot. Rates effective October 31, 2005

Miss a day. Miss a lot.
Local
Advertising
Rates effective October 31, 2005
Personnel
Table of contents
Page
Personnel ____________________________Inside cover
Representatives ________________________Inside cover
Commission/payment terms ______________Inside cover
General rate policy ______________________Inside cover
The market ____________________________________1
The Times readership ____________________________1
Rates
• Annual space contracts ________________________2
• Frequency discounts __________________________2
• Special classification rates______________________2
• Frequency programs __________________________2
• Preprints____________________________________3
• Color rates __________________________________4
• Sunday color comics __________________________4
• Section front ads ____________________________4
• Facts Worth Knowing __________________________4
• Business Neighbors __________________________4
• Daily stock island ad __________________________4
Sections/features
• Regular news sections ________________________5
• Preview ____________________________________5
• TV Times __________________________________5
• Real Estate Marketplace ______________________5
• Home & Garden ______________________________5
• CareerBuilder ________________________________5
• Auto Marketplace ____________________________5
Specialty publications
• The Bombardier ______________________________6
• LA Health __________________________________6
• LA Parenting ________________________________6
• Make & Model ______________________________6
• CareerBuilder Weekly ________________________6
Specialty products
• Front page ad-ons ____________________________6
• Polybags __________________________________6
• Insert wraps ________________________________6
Mechanical requirements __________________________7
Advertising deadlines ____________________________7
Billing calendar __________________________________7
Advertising guidelines ____________________________8
Services of The Times ____________________________9
shreveporttimes.com ____________________________9
Publisher, Larry Whitaker
Advertising Director, Michael Burns
Retail Advertising Manager, Christina Pierce
Classified Advertising Manager, Sandra Shelton
Specialty Publications Mgr, Angela Haacker
Credit Manager, Harvey Latcha
Market Development Director, Susan Sirmons
Online Director, Michael Messerly
Main
Retail Advertising
Retail Advertising Fax
Toll-free
Classified Advertising
Classified Advertising Fax
National Advertising
Newsroom
Circulation
Gannett Louisiana Regional Advertising
(318) 459-3351
(318) 459-3306
(318) 459-3309
(318) 459-3235
(318) 459-3521
(318) 459-3379
(318) 459-3519
(318) 459-3311
(318) 459-3200
(318) 459-3323
(318) 459-3555
1-800-551-8892
(318) 459-3333
(318) 459-3392
(318) 459-3304
(318) 459-3233
(318) 459-3322
(877) 519-1115
Lobby Hours: 8 a.m. to 5:30 p.m., Monday-Friday
Street Address: 222 Lake St., Shreveport, LA 71101
Mailing Address: P. O. Box 30222, Shreveport, LA 71130-30222
Representatives
Metro Suburbia
900 Tower Drive
Troy, MI 48098-2822
248-925-5214
Gannett Louisiana
221 Jefferson St.
Lafayette, LA 70501-7009
877-519-1115
Commission/payment terms
A. Retail advertising rates shown are net and noncommissionable. No discounts allowed unless
otherwise noted.
B. All advertising cash with order except where credit has
been approved by The Times.
General rate policy
Retail advertising rates apply only to advertising by retail stores
that sell to the public through one or more locations that they
own or control.
The market
The Times Readership
Reach shoppers ready, willing and able to buy your products
and services. Area adults have increasing disposable
incomes. These adults spend money with businesses that
market their products effectively and provide outstanding
service. Research shows the best way to reach these
shoppers is in The Times, the primary source of advertising
in the area.
Why should you consider making The Times a part of your
advertising buy? Because we deliver the audience and
numbers you’re looking for. Our readership data details our
strength – a consumer that is well educated, and consequently,
provides for an audience with excellent readership, as well as
one that uses the newspaper as its primary advertising source.
The Times is the only daily newspaper in the ShreveportBossier City area reaching 166,000 readers daily and
207,000 on Sunday. Our online product, shreveporttimes.com
continues to grow with more than 250,000 unique visitors
each month. We have a large selection of special
opportunities, targeted publications, and custom products –
both in the newspaper and on our Web site.
Shreveport-Bossier
Ruston
Marshall
Monroe
Within these pages we’ve assembled some fresh ideas to help
make your sales shine. Whether you're marketing a singlelocation business or a nationwide chain, The Times has
products and services to guarantee your success. Reach your
primary audience. Call your account executive today.
Reach by Demographics
Weekday
Sunday
7-Day
Total Market
48%
63%
75%
Men
48%
62%
77%
Women
48%
65%
74%
18-34
37%
56%
69%
35-49
52%
67%
80%
50-64
51%
66%
77%
65+
57%
67%
78%
$75,000+
59%
70%
81%
$50-$74,999
50%
79%
86%
$35-$49,999
52%
60%
75%
Natchitoches
Alexandria
Baton Rouge
New Orleans
Northwest Louisiana and The Times circulation area start
with Shreveport and Bossier City. Together, they create the
center of the business and entertainment area known as
the Ark-La-Tex.
$25-$34,999
53%
66%
78%
$25,000 or less
35%
49%
64%
College grad+
58%
71%
80%
Some College
51%
66%
80%
H.S. Grad or Less
37%
55%
68%
White
53%
69%
79%
Black
41%
55%
71%
Shreveport-Bossier City area market study, Wilkerson & Assoc., 4/03
Reach and Frequency – Shreveport-Bossier City Market
Reach
Frequency
Gross
Impressions
Reach
Frequency
Gross
Impressions
One weekday
48%
1.0
123,900
Sunday + one day
68%
1.6
285,800
Two weekdays
55%
1.8
247,700
Sunday + two days
70%
2.3
409,600
Three weekdays
59%
2.5
371,600
Sunday + three days 72%
2.9
533,500
Four weekdays
62%
3.1
495,400
Sunday + six days
4.7
905,000
Shreveport-Bossier City area market study, Wilkerson & Assoc., 4/03
75%
Page 1
Special classification rates
Annual space agreements
Advertising your product or service is an investment in your
business. As your marketing partner, The Times can help you
build an effective advertising plan regardless of your budget.
To maximize your advertising budget, the bulk contract rates
shown below allow you to run any combination of ad sizes
during a 12-month period. Your investment is based on the
total number of column inches used within your contract period.
The more you run, the more you save.
Businesses or individuals wishing to advertise a single
insertion or multiple insertions on unspecified days, or having
no written agreement with The Times are considered noncontract advertisers and use the open rate.
Annual space contracts
Run any combination of ad sizes during a 12-month period.
Your cost is based on the total number of column inches used
within your contract year.
Courtesy rates
The following rates are available as a courtesy to any retail
account that is currently on a retail contract, but does not
have a bulk ROP contract. This includes preprints, color
comics, TV Times, and Print & Deliver.
Contract size
Courtesy Rate
52x
500” bulk
26x
200” bulk
Less than 26x
65” bulk
Daily card
200” bulk
Non-profit 501(c)(3)
This rate is available to not-for-profit organizations which
have a 501(c)(3) tax-exempt status. Regular frequency
discounts apply. Not-for-profit businesses that sell services
are not included.
Daily
$36.00 per inch
Sunday
$45.00 per inch
Cost per column inch
Contract Inches
Daily
Sunday/Holiday
Open
$78.78
$102.43
65
66.00
87.50
200
55.55
75.89
500
54.54
74.21
1,000
53.53
71.91
2,400
52.42
70.84
5,000
51.70
69.26
7,000
50.50
66.30
10,000
48.98
63.85
16,500
46.80
61.71
30,000
43.78
57.20
45,000
41.40
53.00
Frequency discounts
Frequency builds results. Repeat your ad and save
up to 50 percent. Increase ad readership and increase
cost efficiency. Repeat any retail advertisement within a
seven-day period of the initial insertion and take
advantage of substantial savings Monday through
Saturday. No copy changes. No other discounts apply.
2nd insertion
3rd or more
30% discount
50% discount
Charity
Not-for-profit organizations that do not have a 501(c)(3) taxexempt status may qualify for the charity rate. Business that
sell services are not included. Prior approval needed.
Daily
$40.00 per inch
Sunday
$52.00 per inch
Associations
This rate is available to organizations and groups not signed
to advertising contract agreements and whose members are
featured in ads as official sponsors of the advertising space.
Daily
$54.00 per inch
Sunday
$75.00 per inch
CAP (co-op advertising rates)
Cooperative advertising rates offer fixed rate opportunities for
manufacturers and vendors to place dealer listings in ads in
support of those who sell their product.
Daily
$54.00 per inch
Sunday
$75.00 per inch
Holiday rates
Due to additional distribution to our weekend only
subscribers, the Sunday circulation and advertising rates
apply on the following holidays: New Year’s Day, Memorial
Day, Independence Day, Labor Day, Thanksgiving Day and
Christmas Day.
Frequency programs
Page 2
The Times offers a variety of frequency programs designed
for specific segments. Ask your account executive if there is
a frequency program available for your business type.
Preprint guidelines
Money Saver Distribution Area
Hwy. 3
Arkansas
71029
● Gilliam
71004
● Belcher
●
● 71006
CADDO
PARISH
Benton
River
Co
tto
nw
oo
d
71009
Blanchard ●
Blanchard-Furrh Rd.
71107
N.
RR
S LAKE
Cross Bayou
71109
220
Olive
71104
Dudley
71108
● 71033
Greenwood
71106
71129
71105
49
71118
Kouns
71115
Bert
Gilmer
71007
● Bethany
71023
Doyline
Pierre
20
Bayou
Midway
71037
Haughton
BAFB
71110
2
11
71
Paige
71119
20
●
71101
S
KC
CROS
71111
Ma
rke
t
71103
71060
Mooringsport
Ba
yo
u
Lake
BOSSIER
PARISH
Webster Parish
71061
● Oil
City
o
dd
Ca
d
Re
48+
$ 44.82
$ 49.30
$ 53.77
$ 58.24
$ 63.86
$ 68.33
$ 75.09
$ 79.56
$ 86.32
$ 91.94
$ 96.41
$100.88
$105.35
$109.82
$114.30
$118.77
$123.24
$127.71
$132.18
$136.66
$141.13
$145.60
$150.07
$154.54
$159.02
$163.49
$167.96
$172.43
Ba
yo
u
Boggy Bayou
71047 ●
Keithville
Hwy.
171
24-47
$ 47.28
$ 51.83
$ 56.39
$ 60.95
$ 66.67
$ 71.23
$ 78.12
$ 82.68
$ 89.57
$ 95.29
$ 99.85
$104.41
$108.97
$113.53
$118.08
$122.64
$127.20
$131.76
$136.32
$140.87
$145.43
$149.99
$154.55
$159.11
$163.66
$168.22
$172.78
$177.34
op
r Lo
Inne
12-23
$ 50.40
$ 55.00
$ 59.60
$ 64.20
$ 69.98
$ 74.58
$ 81.53
$ 86.14
$ 93.09
$ 98.87
$103.47
$108.07
$112.67
$117.27
$121.87
$126.47
$131.08
$135.68
$140.28
$144.88
$149.48
$154.08
$158.68
$163.28
$167.88
$172.48
$177.09
$181.69
January 1
Jan. 16
May 29
July 4
September 4
October 9
November 11
November 23
Dec. 25
op
trial Lo
Indus
Open
$ 54.56
$ 59.29
$ 64.02
$ 68.75
$ 74.69
$ 79.42
$ 86.57
$ 91.30
$ 98.45
$104.39
$109.12
$113.85
$118.58
$123.31
$128.04
$132.77
$137.50
$142.23
$146.96
$151.69
$156.42
$161.15
$165.88
$170.61
$175.34
$180.07
$184.80
$189.53
1
y.
Hw
Weight (oz)
0.60 or less
0.70
0.80
0.90
1.00
1.10
1.20
1.30
1.40
1.50
1.60
1.70
1.80
1.90
2.00
2.10
2.20
2.30
2.40
2.50
2.60
2.70
2.80
2.90
3.00
3.10
3.20
3.30
Hwy. 71
Direct mail in The Times Money Saver to 110,000 nonsubscriber households throughout the Caddo-Bossier area.
Rate based on weight of insert
New Year’s Day
Martin Luther King Jr.
Memorial Day
Independence Day
Labor Day
Columbus Day
Veteran’s Day
Thanksgiving Day
Christmas Day
RR
Money Saver (total market coverage)
On the following weekdays/holidays, please supply
Sunday distribution quantities. Sunday rates apply.
P
Rates for larger sizes are available upon request.
Expanded delivery dates
M&
Preprints billed per thousand based on quantity received.
Daily
Sunday
Frequency Discount
Single sheet
$44
$50
1 to 12
0%
4 tab/2 std.
$48
$56
13 to 24
3%
8 tab/4 std.
$60
$66
25 to 39
5%
12 tab/6 std.
$64
$70
16 tab/8 std.
$67
$73
40 to 52
14%
20 tab/10 std.
$70
$76
53 to 65
25%
24 tab/12 std.
$73
$79
Quantity
Discount
28 tab/14 std.
$76
$82
> 25,000
0%
32 tab/16 std.
$79
$85
36 tab/18 std.
$82
$88
25 - 44,000
1%
40 tab/20 std.
$87
$93
44,000 - full run 3%
44 tab/22 std.
$91
$98
Full run
6%
48 tab/24 std.
$95
$102
Simpson Rd.
Insert distribution rates
rson
• Insert distribution to The Times total paid circulation.
• Direct mail in The Times Money Saver to nonsubscriber households throughout the Caddo-Bossier
area. This package can be zoned by zip or combined
with insertion in The Times.
• Insert X-Press offers production of full-color, magazine-quality
inserts in a variety of sizes, at a low cost and quick turnaround.
• The Times will design, print and deliver your insert.
Print & Deliver inserts are available as single-sheets in
one or two colors. Check with your account executive for
rates and quantities.
Jeffe
Options for delivering or printing inserts
• Inserts can appear any day except Monday or Tuesday
(based on availability).
• Minimum size: 7” wide x 5” deep. Maximum size:16” wide x 12”
deep. An additional charge applies to inserts outside these
specifications.
• Must print “Supplement to The Times” on your insert.
• Inserts should be reserved 15 days prior to Sunday
distribution and be in house 10 days prior. Daily inserts
should be reserved 10 days prior and be in house seven
days prior to daily distribution. Confirm later receipt dates
and overtime labor charges.
• Pack and band inserts on skids convenient for handling,
2,000 pounds or less per skid.
• Cancellation must be received 12 days prior to insertion
date.
• Deliver to Mailroom Supervisor, The Times, 222 Lake St.,
Shreveport, LA 71101.
• Receiving hours: 8 a.m. to 4:30 p.m., Monday through
Friday.
Texas
Preprints
WALLAC
E LAKE
71051
Elm Grove
●
DeSoto Parish
71027
71030
71032
71046
71052
71078
Frierson
Gloster
Grand Cane
Keatchie
Mansfield
Stonewall
Page 3
Color rates
Color gives you the competitive advantage. Color ads, on average, sell 43 percent more
merchandise than the same ads in black-and-white. Your cost is based on the standard
black-and-white or contract rate, plus these additional charges. Color subject to availability.
Color Rates: Daily
Black and 1 color
Black and 3 colors
1x
$504.76
$882.00
6x
$396.55
$787.55
13x
$325.00
$725.00
26x
$250.00
$625.00
52x
$190.00
$500.00
Color Rates:
Sundays/Holidays
Black and 1 color
Black and 3 colors
1x
$600.00
$975.00
6x
$475.00
$900.00
13x
$350.00
$800.00
26x
$275.00
$750.00
52x
$200.00
$600.00
Color by the Inch
For ads 20 inches or under in size, add color for only $12 per inch daily and $14 per inch
Sunday, per color. Let color help your ad stand out. Subject to availability. Spot color only.
Source: NAA
Sunday color comics
Frequency
1x
6x
13x
52x
Back page
Investment
$1,800
$1,600
$1,400
$1,200
Strip Ad
Investment
--$240
$180
Single Spadea
An innovative, full-page insert that partially wraps around
the comics to provide visibility by blanketing the section.
Frequency
Investment
1x
$3,950
26x
$3,800
52x
$3,600
(includes FREE process color)
Section front ads
Facts Worth Knowing
The longest running advertising feature in The Times. This
Monday page features advertorial copy on participating
advertisers on a rotating basis.
Rates Per Ad (based on consecutive weeks)
52x
$90
Business Neighbors
Tell your customers more about your business in a feature
article format. “Business Neighbors” offers a customized feature
interview that includes a photo.
Ad size
2-columns x 11”
Investment
$650
Investment (with full color)
$750
Available
Any weekday, Monday-Saturday
Deadline
10 business days prior to publication
Section Front Banners
A limited number of 13” wide x 2” deep section front strip
ad spaces are available on Main News, Local/State,
Money, Living, Sports and TV Times. See account
executive for pricing.
Section Front Ears
A limited number of 1-1/2” wide x 1-7/8” deep ad spaces
are available on the upper right hand corner of Local/State,
Money, Living, Sports and TV Times.
Color is based on availability. Both include a rotating
banner on shreveporttimes.com with a link to your web site
or a profile page on your business.
Page 4
Daily stock island ad
Place your ad in the middle of the daily stock listings. Great
audience, great position. Available Tuesday – Saturday.
Ad size
Investment
3-columns x 5”
$350
Sections/features
Want to make the most of your media budget? Then take a look
at what The Times has to offer. Far more than a traditional
newspaper, we offer more advertising options, better placement,
terrific reach and easier insertions.
We have a wide variety of daily, weekly and special section
products to help you reach just the customers you’re targeting,
whether they’re more likely to read the Comics, Business or
Editorial section. So take a look and be inspired!
Regular news sections
•
•
•
•
•
Main News
Local/State
Sports
Living
Sunday Money & Insight
Preview
Home & Garden
Friday’s comprehensive guide
focusing on dining, entertainment,
recreation, gaming and tourism
both locally and regionally.
Distributed in The Times and
local hotels/motels and other
area locations.
Every Saturday, the
Living section
concentrates on the
latest styles and trends
for homes – wall-to-wall,
floor-to-ceiling, inside
and out.
Dining guide
Whet the appetites of area adults
with a listing in “The Times Dining
Guide,” every Friday in Preview. The guide includes the best
restaurants the area has to offer. Ask your account executive
for more information.
TV Times
Your ad is seen every day. Since
Times readers keep this Sunday
section around all week for
reference, TV Times lets people
see your ad over and over again.
Or, try a strip ad on the daily TV
page for maximum exposure.
This Sunday section features jobs, articles about the local
job market as well as advice, how-to’s and special features
pertaining to finding a new job.
Your ad here
Real Estate Marketplace
Auto Marketplace
This Sunday real estate section features full color on every
page, homes for sale as well as advice, how-to’s and articles
on buying, selling or financing a home.
Every Saturday and Sunday Auto Marketplace delivers
information about the latest models, car care tips and the
best deals in town.
Page 5
Specialty publications
Money Saver (total market coverage)
Every Wednesday The Times mails Money Saver, a
broadsheet section, to more than 110,000 area nonsubscriber homes in Caddo and Bossier parishes as well
as North DeSoto parish.
Proof deadline: Monday, nine days prior to publication
Make & Model
The area’s largest full-color
photo used car magazine.
Every Friday,10,000 copies are
distributed FREE in high-traffic
locations. It’s a great
opportunity to reach potential
car buyers as well as auto
aftermarket customers.
Investment: $22 per column inch
Inserts in Money Saver can be zoned by zip code or
combined with insertion in The Times to virtually saturate
the market.
The Bombardier
Boasting an annual economic
impact of $584 million and an
annual payroll of $336 million,
the local military is a market
you don’t want to miss. On
Friday mornings, 10,000
copies of The Bombardier are
distributed in 80 racks
throughout Barksdale AFB to
more than more than 8,700
military and civilian
personnel, plus retirees who
have settled in this area.
CareerBuilder Weekly
A free weekly tabloid
distributed in rack locations
throughout Shreveport-Bossier
City. CareerBuilder Weekly
offers a cost-effective way to
reach quality candidates for
less money.
Specialty products
Front page ad-ons
Now there’s a way to put your ad right up front with today’s
headlines. Front Page “Ad-Ons” are proven attention getters,
and they’re available with The Times. Your ad goes where no
ad has gone before: at the top of page one of The Times.
LA Health
Reach health-conscious
consumers with LA Health, a
full color magazine devoted
exclusively to health care.
Each month, 20,000 copies
are distributed through rack
locations in the ShreveportBossier-Minden area as well
as direct mailed to 2,000 area
doctor and dentist offices.
LA Parenting
The first and only local
magazine focusing on
families. Each month, more
than 20,000 copies of LA
Parenting are distributed
throughout the metro area.
Polybags
Get high visibility with your message delivered on a plastic
polybag with The Times inside. Polybags are the first thing
home-delivery subscribers see when they pick up their morning
paper. Your account executive has full details on how you can
take advantage of this premier placement opportunity.
Insert wraps
Page 6
Insert wraps provide high visibility for your advertising message.
Printed on heavy newsprint, wraps are available on
Wednesdays or Sundays and are used as a jacket surrounding
pre-printed circulars in The Times.
Mechanical requirements
Advertising deadlines
Retail
Ad Sizes
Retail Column Widths
6 columns to a page. Page is 21-1/2 inches
deep.
Column
Inches
Picas
1
2.042”
12.3
2
4.25”
25.6
3
6.444”
38.8
4
8.639”
51.1
5
10.847”
65.1
6
13”
78.0
DOUBLE TRUCKS
9
17.583”
105.6
11
22.0”
132.6
13
26.417”
158.6
• 75-line screen illustration.
• All advertising occupying more than
19-1/2 inches in depth will be charged
as a full column.
Day
Proof Deadline
Monday
Wednesday, 5 p.m.
Tuesday
Wednesday, 5 p.m.
Wednesday
Friday, 5 p.m.
Thursday
Friday, 5 p.m.
Friday
Monday, 5 p.m.
Friday Living
Monday, 5 p.m.
Friday Preview
Monday, 5 p.m.
Saturday
Tuesday, 5 p.m.
Sunday TV Times
Monday, 5 p.m
Sunday Living
Monday, 5 p.m.
Sunday Business/Insight
Monday, 5 p.m.
Sunday
Tuesday, 5 p.m.
Money Saver
Monday, 5 p.m.
(one week prior)
9"
FOUR
COLUMNS
8"
7"
THREE
COLUMNS
6"
Electronic ads
The Times is able to accept most electronic
ads created on Macintosh-compatible
systems. Since each computer system and ad
is different, it is important that your design
applications are compatible with those in use
at The Times.
We accept ads built in the following programs:
QuarkXPress 3.32; 4.1
Multi-Ad Creator 2
Creator 6, 6.5
Adobe PhotoShop 5.0, 6.0, 7.0
Macromedia Freehand 8, 10
Adobe Illustrator 6.0, 8.0, 9.0, 10.0
Adobe Acrobat 4.0
Ads submitted in any other program must be
saved as a PDF file (all fonts embedded) or an
EPS file. All graphics and all screen fonts must
be embedded or provided on disk. Please
include a hard copy of your ad. Please provide
a color proof for color ads.
5"
Billing calendar
Period 1 • December 26 – January 29
Period 2 • January 30 – February 26
Period 3 • February 27 – March 26
Period 4 • March 27 – April 30
Period 5 • May 1 – May 28
Period 6 • May 29 – June 25
Period 7 • June 26 – July 30
Period 8 • July 31 – August 27
Period 9 • August 28 – September 24
Period 10 • September 25 – October 29
Period 11 • October 30 – November 26
Period 12 • November 27 – December 31
TWO
COLUMNS
4"
3"
ONE
2"COLUMN
Methods of file transfer
Ads can be submitted on a JAZ disk, zip disk,
CD-ROM, 3.5-inch disk, through AP Adsend,
or you may e-mail to: [email protected]
Please include a contact name and phone
number. For more information, ask your
account executive.
1"
Page 7
Advertising guidelines
Right to edit or reject. The Newspaper
may, in its sole discretion, edit, classify, or
reject at any time any advertising copy
submitted by Advertiser.
1
Ads that imitate news material. Any
advertisement designed to imitate news
material will have the word “advertisement”
set in bold type above the ad.
2
3
Agency commission. If Advertiser utilizes
an agency (“Agency”), Advertiser and
Agency shall be jointly and severally liable for
complying with all the terms of the Advertiser’s
contract, including payment for all advertising.
Agency commissions, if any, shall apply to all
space charges and adjustments under the
Advertiser’s contract. The Advertiser’s contract
renders void any statements concerning
liability which appear on correspondence from
Advertiser or its Agency, and is irrevocable
without the written consent of the Newspaper’s
Credit Department. It is further agreed that the
Newspaper does not accept advertising orders
or space reservations claiming sequential
liability.
Assignment. Advertising contracts may not
be assigned or transferred by Advertiser
or Agency.
4
Brokered advertising. The Newspaper
deals directly and individually with its
local advertisers and does not accept local
brokered advertising.
5
Cancellation and revisions. Time required
for making changes in composition shall
be charged to the advertiser on an hourly
basis when copy revision is made by the
advertiser after advertisement has been set.
Cancellations:
The
closing
time
for
cancellations is two working days prior to the
scheduled publication date for black and white
material and two working days prior to the
publication
date
for
color
material.
Cancellations will not be accepted after the
applicable closing time. Advertiser will be
responsible for any production or creative
services provided by the newspaper regardless
of the cancellation of Advertiser’s advertising.
6
Copy corrections. In spite of our best
efforts, copy errors occasionally occur in
material we typeset for our advertisers. If it
happens, we’ll run a correction advertisement
for the portion of the first insertion which may
have been rendered valueless by such
typographical error, wrong insertion or
omission, provided that you notify us of such
errors in time for correction before the second
insertion. The Advertiser’s contract cannot be
invalidated, and the Newspaper will not be
liable, for (a) including, without limitation,
typographical errors, incorrect insertions or
omissions in advertising published by the
Newspaper or (b) any resulting losses.
7
Force majeure. Each party’s obligations
under the advertising agreement are
conditional on strikes, fires, acts of God or the
public enemy, war, or any cause not subject to
the control of such party.
8
Page 8
General. Newspaper reserves the right in
case of emergencies to temporarily shift
days of insertions (other than Sunday edition)
or decrease size of advertising. This
agreement covers only advertising related to
the regular retail business owned by the
advertiser specified, and its privileges cannot
be transferred, sold or sublet in whole or in
part, nor can it be used to cover the
advertising of any product for which the
advertiser may be a distributor.
9
10
Incorrect rates in order forms. When
orders are forwarded by Advertiser or its
Agency which contain incorrect rates or
conditions, the advertising called for will be
inserted and charged at the correct rate in
force governing such advertising as provided
for in the newspaper’s rate schedule, and in
accordance with the conditions contained in
Advertiser’s contract.
Indemnification. Advertiser agrees to
indemnify, defend and hold harmless the
Newspaper from all claims (whether valid or
invalid), suits, judgments, proceedings, losses,
damages, costs and expenses, of any nature
whatsoever (including reasonable attorneys’
fees) for which the Newspaper or any of its
affiliates may become liable by reason of
Newspaper’s publication of Advertiser’s
advertising.
11
Newspaper’s rate card. The Newspaper
may revise its advertising rate schedule at
any time upon 30 days written notice to
Advertiser, and Advertiser may, without
penalty, cancel its advertising contract at any
time prior to the time the new rates become
effective upon prior written notice to the
Newspaper.
12
Ownership of advertising copy. All
advertising copy which represents the
creative effort of the Newspaper and/or the
utilization of creativity, illustrations, labor,
composition or material furnished by it, is and
remains the property of the Newspaper,
including all rights of copyright therein.
Advertiser understands and agrees that it
cannot authorize photographic or other
reproduction, in whole or in parts, of any such
advertising copy for use in any other medium
without the Newspaper’s prior written consent.
13
14
Payment for Advertising. The effectiveness
of advertising contracts is subject to a
satisfactory credit check on the Advertiser
and/or Agency. All advertising is payable in
advance, unless credit has been established
with the credit department. Advertiser shall
pay for the advertising according to the terms
indicated on the Newspaper’s invoice. This
term is the 10th of the month following
insertion and the account will be considered
delinquent thereafter. Interest at the rate of 18
percent per annum shall be due and payable
from the aforesaid due date and attorney’s
fees in the amount of 33-1/3 percent of the
amount to be collected, including the principal
and interest, will be added to the amount due
in the event an account is placed in the hands
of any attorney for collection. Interest at the 18
percent per annum
and 33-1/3 percent
attorney’s fees also shall be due on any sums
payable because of a rate adjustment. In the
event the Advertiser fails to timely pay as
provided for in the invoices, the Newspaper
may
reject
advertising
copy
and/or
immediately cancel Advertiser’s contract, and
Advertiser agrees to indemnify the Newspaper
for all expenses incurred in connection with the
collection of amounts payable, including court
costs and attorney’s fees. If Advertiser’s
contract is canceled due to Advertiser’s failure
to timely pay, the Newspaper may rebill the
Advertiser for the outstanding balance due at
the open or earned contract rate, whichever is
applicable.
15
Positioning
of
advertisements.
Newspaper shall have full latitude with
respect to positioning all advertisements;
provided, however, that Newspaper will use its
reasonable efforts to accommodate the
Advertiser’s positioning requests.
Rate adjustments. If, at the end of
Advertiser’s
contract
with
the
Newspaper, the Advertiser shall have (a)
purchased more or less volume (inches or
pages) of advertising than agreed to in the
contract or (b) exceeded or fell short of the
minimum revenue commitment of advertising
agreed to in the contract, to the extent that a
different rate would be applicable according
to the Newspaper’s current rate schedule,
Advertiser’s rate for all space used during the
contract term shall be reduced or increased to
the appropriate rate indicated on said rate
schedule, and Advertiser shall pay or receive a
credit for the difference. Rebates will be limited
to one contract level above signed contract
level. Rebates will be issued in the form of
space to be run within the newspaper.
16
Taxes. If any federal, state or local taxes
are imposed on the printing of
advertising material or on the sale of
advertising space, such taxes shall be assumed
and paid by Advertiser.
17
Photo Releases.
Photographs
of
individuals to be used in advertising
must be accompanied by a signed release
from the individual permitting the use of the
photograph(s). Release forms are available
from your account executive.
18
Services of The Times
Complete Creative Art/Layout & Design Specialist
You have access to creative artists and compositors
at no charge.
Community and Porter’s Cleaners and become a Partner in
Education. Develop your company’s future customer base by
supporting area education.
Proof delivery
Ad pick-up and delivery service is available.
Co-op advertising assistance
We can help you find sources of additional advertising dollars.
Meeting certain manufacturer programs can help generate co-op
funds that can contribute to a more comprehensive advertising
program and advertising frequency.
Market research
From our latest research study to the census, demographic
information is available to help you evaluate the market and plan
your strategy.
NIE
If you want to reach the youth market, or want to develop brand
loyalty that will last a lifetime, The Times Newspapers In
Education program produces results by helping teachers find
new and creative ways to educate students using the most up-todate teaching tool around. Join companies like AEP SWEPCO,
Alliance for Education, International Paper, Live Oak Retirement
Sampling
The Times offers advertisers the ability to target specific
geographic areas by sponsoring a newspaper sampling program
to non-subscribers in specific geographies. A flyer featuring your
business will be delivered with the sponsored newspaper to each
home. This program offers you the ability to reach nonsubscribers in specific areas (upscale, near your business, etc.)
with your message.
shreveporttimes.com
Adding shreveporttimes.com to your advertising mix extends
your reach of the market and helps build top-of-mind awareness
with a young and affluent audience. Every month
shreveporttimes.com receives 252,000 unique visitors and more
than 2.5 million page views. Adding shreveporttimes.com to your
advertising mix extends your reach of the market and helps
build top-of-mind awareness.
Profile of local shreveporttimes.com users
• 44% are ages 18-34
• 76% have some college or higher level of education
• 45% have household incomes of $50,000 or more.
Source: Shreveport-Bossier area market study, Wilkerson & Assoc., 4/03
News
Just as The Times has been the most complete source
for local news in print, now you can find local news, sports,
entertainment, photo galleries, forums, news archives and
other features.
Real Estate
Features the entire database of Multiple Listing Service
(MLS) inventory of homes for sale, apartments, commercial
rentals, real estate services, new homes, manufactured
homes and more.
CareerBuilder.com
The region’s largest online recruitment marketplace. Along with
local job listings, the site is linked to thousands of jobs nationally
and millions of job seekers across the country.
Cars.com
Localized national database for new and used vehicles of all
makes/models, plus automotive reviews and news.
ShopLocal
ShopLocal is the only online product designed to reach the
millions of Internet shoppers who prefer to buy at a nearby
store. Shoppers who are online looking for information about
products and promotions, but want to buy where they live. And
they’re poised to get going. Ask your acccount executive to learn
more about ShopLocal and how it can help your business.
Entertainment
A searchable database of things to go, see, and do in the
area including weekly features from Friday’s entertainment
section, Preview.
Advertising opportunities
Advertising opportunities include banner ads, profiles,
directories and links to your site. Take advantage of this
revolutionary marketing tool by contacting your account
executive or calling 459-3323 today. Visit our site at
shreveporttimes.com.
Page 9