The Taster

The Taster
Magazine
MEDIA
PACK
The Taster is produced by
CatzPublications Limited
Registered Office:
145-157 St John Street
London EC1V 4PW
Email: [email protected]
gmail.com
Company No. 8595325
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Unique distribution plan
Helps you catch the new foodies
& grass-roots crowds
SEASONAL
FOODS
Goose, sage, pears
& parsley; oranges,
oysters & prawns!
Roast Pork
Chestnuts
Indonesian noodles
Wine, beer . . .
and Haggis!
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outlets
Farmers’ markets
Organic veg boxes
Farmshops
Special events
Festivals & shows
Independent traders
Streetfood events
(everywhere but
the supermarket!)
ES & INFO
L
IC
T
R
A
,
S
W
E
KNOW
FOOD N
DIE NEEDS TO
HE FOO
EVERYTHING T

ISSN 2053-7026
G R O W
PINPOINT
Ethical consumers
Young gastronomes
Festival fans
Foodies, foodists
& healthy eaters
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page 3
It is rare that a genuine gap in a market emerges, but today the gap in the
food magazine market is — for those with a full bookcase of books about
food, but not one magazine subscription — startlingly evident.
The past decade has seen a new convergence between popular interest in
cookery and nutrition, and awareness of ethical and ecological issues. Both
movements are clearly reflected in soaring book sales, media headlines,
proliferating farmers’ markets and food festivals, and unprecedented
popular campaigns (for example, ordinary people marching in central
London over fish stocks sustainability).
The Taster is the first publication to cater for this mainstream shift.
A cheap, friendly, entertaining magazine, it combines a handmade,
grass-roots feel with a strong ethical stance and a feel for the popular.
Gloss-free and interesting, with a fresh element of humour, it contains
informative articles, quirky opinion pieces, cartoons and ‘visuals’ (pages
combining information and images in unique ways). It is designed to appeal
to the new audience of amateur gastronomes, cooks and those who enjoy
reading about food (even if they do not cook very often). Its ethical
stance is not overt but is implicit on every page by its choice of content.
Placing an advert in The Taster is more than just placing an advert. It is
buying into the new food markets, while incidentally doing some good.
Take part in the new ethical food world.
diary
of a dj
STREETFOOD
Categories covered by
The Taster
OPINIONS
Column from abroad, by a DJ
Column from home, by a homebody
GASTRONOMY
Food history: excerpts from
past writers eg Pepys, Lamb
Contemporary writing excerpts
NEWS
Summary of past three months
Main headline
Celeb Chef Watch
ARTS
Photos from @SandwichThing
Art Gallery
Visuals
Poetry
magazine
INDEPENDENTS
Interviews with small
growers and producers
Pick of farmers markets
Festivals calendar
Streetfood notices
Marketplace (small ads)
HUMOUR
Cartoons
Spoof horoscopes
for foodies
YE
ET
OL
DE CAT LE MARK
T
at the
Look
at!
s on th
udder
Cor!
W I
T
H
“I don’t care if it is a vital part of
our rural heritage — I say­it’s demeaning.”