Title: Marketing Analysis Manager Locations: Radnor, PA The Marketing Analysis Manager will work cohesively and collaboratively across the enterprise including, but not limited to marketing, business development, & operations functions to help evolve Essent’s analytical function for maximum presence and effectiveness. The Marketing Analysis Manager is responsible for oversight of Marketing Analytics and Research disciplines, whose primary focus is to provide analytical support for marketing management. Activities include web/email marketing reporting and trend analysis, analysis of CRM data, customer/channel segmentation, product and market research, and other key business metrics. The analysis and information will support optimization of our sales cycle automation, sales funnel, essent.us site strategy, channel strategy as well as support of our marketing operations function. As a dynamic and resourceful professional, we will rely on you to perform the following duties: Produce data-driven analysis and recommendations that support actionable insights for marketing programs. Create and present recommendations in a clear and concise way to “tell a story” with data Share best practices and define measurement plans consisting of KPIs, drivers and operational metrics for web strategy, email marketing effectiveness, marketing operations and channel evaluation Produce regular reports and dashboards highlighting key results of campaigns and tactics Support all aspects of the marketing planning and development process by executing or assisting in program and/or campaign analysis Work closely with the digital analytics team to understand on-site behavior and opportunities to improve conversion from marketing tactics Assists in the management of research vendor relationships as well as execution of primary research such as surveys and questionnaires, analyzes results and formulates reports and makes recommendations. Minimum Qualifications: Bachelors’ degree required. 5 years in a marketing analytics role, preferably in B2B capacity within a mortgage lending and/or insurance industry. Experience as a direct user of third party analytics software, preferably Cognos, Google Analytics 5 years Data Collection skills (SQL/OLAP or related) Strong (3+ years) Microsoft Excel and Microsoft PowerPoint skills (pivot tables/macros/embedding charts) Strong project management skills including extensive multi-tasking and prioritization abilities Excellent written and verbal communication skills including experience presenting to stakeholders and senior leadership Acute attention to detail in producing deliverables while understanding big-picture objectives and strategy Our commitment to your success is enhanced by our competitive salary and comprehensive benefits package including paid time off, medical, dental, vision, 401(k) and disability benefits. We work to maintain a positive environment for our employees, where people can learn and grow with the company. Essent is an Equal Opportunity Employer.
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