Title: Marketing Analysis Manager Locations: Radnor, PA The

Title: Marketing Analysis Manager
Locations: Radnor, PA
The Marketing Analysis Manager will work cohesively and collaboratively across the enterprise including, but not
limited to marketing, business development, & operations functions to help evolve Essent’s analytical function for
maximum presence and effectiveness.
The Marketing Analysis Manager is responsible for oversight of Marketing Analytics and Research disciplines,
whose primary focus is to provide analytical support for marketing management. Activities include web/email
marketing reporting and trend analysis, analysis of CRM data, customer/channel segmentation, product and
market research, and other key business metrics. The analysis and information will support optimization of our
sales cycle automation, sales funnel, essent.us site strategy, channel strategy as well as support of our marketing
operations function.
As a dynamic and resourceful professional, we will rely on you to perform the following duties:
Produce data-driven analysis and recommendations that support actionable insights for marketing
programs. Create and present recommendations in a clear and concise way to “tell a story” with data
Share best practices and define measurement plans consisting of KPIs, drivers and operational metrics for
web strategy, email marketing effectiveness, marketing operations and channel evaluation
Produce regular reports and dashboards highlighting key results of campaigns and tactics
Support all aspects of the marketing planning and development process by executing or assisting in
program and/or campaign analysis
Work closely with the digital analytics team to understand on-site behavior and opportunities to improve
conversion from marketing tactics
Assists in the management of research vendor relationships as well as execution of primary research such
as surveys and questionnaires, analyzes results and formulates reports and makes recommendations.
Minimum Qualifications:
Bachelors’ degree required.
5 years in a marketing analytics role, preferably in B2B capacity within a mortgage lending and/or
insurance industry.
Experience as a direct user of third party analytics software, preferably Cognos, Google Analytics
5 years Data Collection skills (SQL/OLAP or related)
Strong (3+ years) Microsoft Excel and Microsoft PowerPoint skills (pivot tables/macros/embedding charts)
Strong project management skills including extensive multi-tasking and prioritization abilities
Excellent written and verbal communication skills including experience presenting to stakeholders and
senior leadership
Acute attention to detail in producing deliverables while understanding big-picture objectives and
Our commitment to your success is enhanced by our competitive salary and comprehensive benefits package
including paid time off, medical, dental, vision, 401(k) and disability benefits. We work to maintain a positive
environment for our employees, where people can learn and grow with the company.
Essent is an Equal Opportunity Employer.