Front-end solutions Completely Up Front Monthly Planner - June 2010 Merchandising tips • 2 Up front with private label • 3 Up front opportunities • 4 up front MERCHANDISING TIPS Family planning Deodorant category The Family Planning category could very well be renamed Sexual Wellness. This category is becoming a new focus for the independent and chain drug stores as a new area to bolster front-end sales. And although the majority of the sales in this category consist of products that have traditionally defined sexual wellness (lubricants and contraceptives), huge gains are being made by smaller segments such as sexual enhancement products and devices. The Deodorant category is a small segment of the Independent Drug class of trade, with a market share of 1.08%; but utilizing this category can increase the consumer’s market basket in drug stores by 50%. In all outlets (Food, Drug, and Mass), the Deodorant Category sales are about $2.6B and penetrate 82% of households. Dan Ciucki Category Manager According to recent surveys, Americans are beginning to realize that a healthy sex life is part of overall wellness and they are seeking more sexual satisfaction. Their attitudes toward sexual wellness products may be evolving as we see more and more TV and print advertising for such products as Viagra, Cialis, natural performance pills and assorted condom brands. We have seen such products as vibrating rings, fingertip massagers and more enter into the market. Now this isn’t to say that an independent pharmacy needs to carry some or all of these products, but they do need to analyze what they carry and how they want their sales to grow in this category. A new direction needs to be defined. The lubricant segment of this category has shown huge gains over the last few years. Mainly driven by Johnson & Johnson with their K-Y brand, J&J has introduced such items as K-Y Kissable Sensations, K-Y Intense, and K-Y Yours and Mine lubricants. J&J hopes to increase intimacy among couples and is conducting a program in Canada on intimacy to study exactly this topic. With such a wide assortment of deodorants out there having the right product mix is key Sara Moosman for this category. Consumers look for easy to Category Management shop plan-o-grams and feel confident in their Advisor purchase decisions when they are able to shop a clear and concise vertical footprint. “Simplify your Shelf” is a great rule of thumb to keep in mind when creating your footprint and it will assist in driving growth and enhancing consumer satisfaction. For those stores with limited front end space deodorants can be merchandised as part of a “Best of the Best” Plan-o-gram which includes hair care, oral care, and shaving. Below are a few more retail solutions to keep in mind when creating your product mix. • Expand space on leadership brands to drive category growth - Secret, Dove, Old Spice, Axe, Gillette and Right Guard make up 55% of the sales in the deodorant category • Anchor the set with clear male and female brands to the right and left • Place premium products and innovation at eye level and be first to market - Clinical strength, soothing, and mineral deodorants are currently leading the category in growth and innovation • Aerosols, secondary and niche brands placed on bottom shelves • Offer twin pack representation on leading brands for value seekers And finally, the condom category is one of the few segments that can benefit from a recession. Since more people are staying at home in an effort to save money and spend less, demand for prophylactics can only grow. With long-term economy issues and the cost of having a large family, condoms are an inexpensive, reliable form of contraception. This is a great time to evaluate your current Family Planning category to see what should be added or deleted to try and capture those additional sales. Listed below are some key items that should be in your Family Planning section. CIN 1443480 2854883 1172857 3951316 2854875 3103009 1116961 3694130 4072518 1232347 2 COMPLETELY UP FRONT DESCRIPTION Ept 1 Sng Clearblue Easy Fertility Mon 1 K-Y Jelly 4oz First Response Erslt 2 Clearblue Fertility Sticks 30 Durex Enhanced Plsr Bulk Delfen 12.5% 17gm Strtr Vcf 12.5% 0.6oz W/Apl Cncp K-Y Yours + Mine 3oz Trojan 36 Reg Foil DESCRIPTION Precise Pain Relief Patch Regular 4ea Precise pain Relief Stick 2.3oz Precise Pain Relief Patch Large 3ea Precise pain Relief Cream 2.5oz CIN UPC 4279204 300450591142 4279121 300450593023 4279196 300450591135 4279725 300450597021 All products may not be stocked in all distribution centers up front PRIVATE LABEL Up Front with Private Label Why buy Leader® Brand? Cardinal Health is proud to introduce to you a new and improved Leader® Brand line of sun care products! Out with the old and in with the new! As our business continues to grow and improve, why shouldn’t our Leader® Brand? The name “Leader®” is not just a coincidence; it is a declaration. Why? The new Leader® Brand sun care line comes with the most up-to-date formulation and packaging available on the market. All of the formulations, from the continuous sprays, to the lotions, to the gel are National Brand Equivalent. All of Leader® packaging has been streamlined and up to date with all the trends of national brand packaging. With new ergonomic bottle design and twist lock caps on all of our continuous sprays, the Leader® Brand can now go toe-to-toe with the national brands. Leader® sun care will look, feel and perform like national brands with increased profitability! Jim Saddler Jennifer Culp Private Label Category Manager Private Label Category Management Advisor And speaking of profitability… Buying Leader® Brand is a true win-win. First of all, retailers win because of much higher profit margins with Leader® Brand than with a national brand. On average, a retailer will make over 50% on the sale of Leader® products in comparison to an average of 25% on a national brand. Secondly, customers win because they can buy a product proven to work as good, if not better, as the National Brand Equivalent at 70% of the price! One sale is all you need and you will have a surprisingly satisfied customer who will continue to purchase your private label products! So why buy Leader® Brand? The question can be answered with a question. Why not? Skin complexion Sun’s impact on the skin Suggested SPF to avoid sunburn Very Fair Always burns easily; never tans SPF 30 - SPF 50 Fair Always burns easily; tans minimally SPF 30 - SPF 50 Light Burns moderately; tans eventually SPF 15 - SPF 30 Medium Burns minimally; always tans well SPF 6 - SPF 15 Dark Rarely burns; tans readily SPF 2 - SPF 10 Very Dark Never burns; becomes deeply pigmented SPF 2 - SPF 10 LEADER® DESCRIPTION CIN UPC Aloe Vera 16oz Sunscreen Baby SPF50 8oz Sunscreen Dark Tan SPF4 8oz Sunscreen Kids SPF50 6oz Sunscreen SPF15 6oz Sunscreen SPF30 6oz Sunscreen SPF70 6oz Sunscreen SPF30 8oz Sunscreen SPF50 8oz Sunscreen Sport SPF30 6oz Sunscreen Sport SPF50 6oz Sunscreen Sport SPF50 8oz 4247052 4246773 4246765 4246666 4246682 4246690 4246708 4246781 4247011 4246724 4246757 4247086 096295117943 096295117905 096295117899 096295117837 096295117844 096295117851 096295117868 096295117912 096295117929 096295117875 096295117882 096295117936 cardinalhealth.com % OFF 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10 % OFF COMPLETELY UPFOCUS FRONT FRONT END 3 up front OPPORTUNITIES Consumer Health retail pricing Diabetes Specialized Care Center As a Cardinal Health customer, there are several different retail pricing strategies that are available to you. You may choose to subscribe to Hamacher or Leader® zone retail pricing or maybe you are using the Retail attach to function. Three hundred twenty-eight Cardinal Health customers are known by their pharmacy customers and within the community as Diabetes Specialized Care Centers. The more you know……. In this issue, I would like to focus on your customer default retail price profile. Every customer who receives retail price stickers is required to have a defined default retail price strategy. It is particularly important that your overall retail price strategy is taken into consideration when identifying the components for your default profile. Potentially this strategy can be applied every time a retail price is calculated if the retail price is not found within any other strategy type (i.e., Hamacher or Leader® zone retail pricing). There are three components within this strategy: retail label plan code, calculation type and label code multiplier. The retail label plan code is the base number used in the retail price calculation. The calculation type is the mathematical formula used to arrive at the retail price. The last component for the default profile is the label code multiplier; this number is either the multiplier or the divisor in the equation. There are several options for each component and they are listed below. Components Options Retail label plan code A=Reference Price B=Customer Base (normal acquisition) C=Customer Actual Acquisition D=MSRP Calculation type M=Markup G=Gross Margin Number in decimal format Label code multiplier Contact your sales consultant for an in-depth discussion of how each component’s options can impact your store’s retail pricing strategy. Having these discussions will allow you to make informed choices that are best suited for your business needs. Please visit me in the Showcase booth at this year’s Retail Business Conference. One of the benefits of being a Diabetes Specialized Care Center is the training for pharmacists in a certificate training course through APhA titled, Kirsten Hochradel Pharmaceutical Care for Patients Manager, Diabetes Specialized with Diabetes. This course focuses on Care Center the pharmacists’ role in the area of diabetes management, emphasizing a healthcare team approach and seeks to foster the implementation of pharmaceutical care interventions that will promote disease managements. A highlight to enrolling as a Diabetes Specialized Care Center is the access to the valuable resource, Creative Pharmacist www.creativepharmacist.com. Creative Pharmacist teaches in three important areas of pharmacy concerning diabetes care: • Making a measurable difference in the health of patients • Improving margins • Creating loyalty with both patients and practitioners Each month, participants receive diabetes curriculum downloads, clear and concise speaker notes, a patient handout, and a sample quarter page flyer that can be used as bag stuffers. These tools are designed to help pharmacies attract patients with diabetes. Creative Pharmacist also provides information on how to build and bill for auxiliary services and products. Approximately every 45 days, innovative niche marketing ideas are available, revealing new opportunities to capture the entire needs of the chronic patient. By incorporating Creative Pharmacist into the Cardinal Health Diabetes Specialized Care Center, pharmacists will have all the necessary skills and tools to educate patients on proper diabetes care. This valuable addition to the Diabetes Specialized Care Center provides a comprehensive program with supporting materials to help position your pharmacy as true diabetes experts! If you have any questions regarding the Diabetes Specialized Care Center or if you are interested in enrolling, please contact Kirsten Hochradel at [email protected] Send your questions to me at [email protected] and I will answer them in the following issue. 4 COMPLETELY UP FRONT All products may not be stocked in all distribution centers up front OPPORTUNITIES Immunizations Specialized Care Center For the more than 550 stores enrolled in the Immunizations Specialized Care Center program, consider taking this course being offered as part of the program. Not enrolled? Learn more today! Course Description: Pharmacy-Based Immunization Delivery will focus on providing pharmacists with the training, skills and resources necessary to establish and promote successful adult immunization services. Detailed information about routine adult immunizations will be provided in the self-study modules and Donya Péay Lewis reinforced during live training using case Manager, Immunization studies and interactive discussions. Pharmacists Specialized Care Center will be expected to demonstrate intramuscular and subcutaneous injections on a partner during the seminar and are asked to wear clothing that will allow easy access to the deltoid muscle. Pharmacists also must complete a selfstudy learning guide and assessment test prior to attending the session. A final exam will be administered at the conclusion of the program. 2010 Cardinal Health Immunizations Certificate Course Schedule Date City July 7-8, 2010 San Juan, PR July 22, 2010 Denver, CO (RBC) August 21-22, 2010 Los Angeles, CA September 18-19, 2010 Dallas, TX October 16-17, 2010 Portland, OR November 6-7, 2010 Milwaukee, WI December 4-5, 2010 Orlando, FL Continuing Education Credit: Successful completion of the live seminar component involves passing the final exam with a grade of 70% or higher and demonstrating competency in two intramuscular and one subcutaneous injections. Successful completion of this component will result in 8.0 contact hours of continuing education credit (0.80 CEU). ACPE UPN: 202-999-09-001-L01-P Successful completion of the self-study component involves passing the self-study assessment questions with a grade of 70% or higher and will result in 12.0 contact hours of continuing education credits (1.2 CEU). ACPE UPN: 202-999-09-002-H01-P Home Healthcare Specialized Care Center We understand the challenges retail pharmacies face in our nation’s everchanging world of healthcare. The Home Healthcare Specialized Care Center was designed to help. The Business Strategy and Operations Webinars are valuable classes that help support our 65 pharmacies that are enrolled in the Home Healthcare Specialized Care Center. Miriam Lieber, President of Karen Ackerman Lieber Consulting, speaks in June about Manager, Home Healthcare Specialized Care Center “Medicare Part B Topics: ABNs and Patient Files” and Mary Ellen Conway, President of Capital Healthcare Group, will speak in July about “Maintaining Your Accreditation: Preparing for Re-Survey.” These monthly webinars are a great way for pharmacies to stay current with competitive bidding, maintaining accreditation, reimbursement support and re-accreditation assistance. Pharmacies are able to speak live with our accreditation experts during these classes and supporting documentation is always provided to members of the Specialized Care Center. Customer service is always a competitive advantage where pharmacies can distinguish themselves. The Home Healthcare Specialized Care Center recognizes the need to differentiate from larger chain competitors and has added “Caregiver Months” for those enrolled in the program. “Incontinence, Bathroom Safety and Awareness, Pain Management and Asthma Control” are just some of the monthly topics. Pharmacies receive shipments of educational materials, samples, coupons and rebates for customers. “Caregiver Months” has enabled pharmacies to put their personal touch on each monthly topic by hosting “Bathroom Safety Days” or advertising weekend sales. The Home Healthcare Customer Support team provides personalized attention, product knowledge and excellent service and can be reached at 1.800.530.2696. Please visit the Home Healthcare Specialized Care Center booth at RBC for an enrollment special. For more information about the Immunizations Specialized Care Center program, contact your sales consultant or Donya Péay Lewis at [email protected] Tip of the month Whether you have been in business one year or 11 years, pull all the stops out to celebrate your anniversary each year. It offers you unlimited marketing opportunities, as well as a chance to create excitement and gain additional visibility for your store in the community. Even though a one- or five-year anniversary may not appear to be impressive, it is in retail when you consider the turnover rate. By focusing attention on your anniversary, you are demonstrating to your customers and the community that you have a stable, successful operation. cardinalhealth.com The easiest, most logical way is to hold a special “Anniversary Sale.” It focuses on your success and offers your customers the opportunity to share it with you. Use this “thank you” theme in your advertising, in your windows and in your store. Make your customers feel they are a part of the family and you want to share your success with them. In planning the anniversary sale, contact your suppliers and what they might provide. It might be in pricing, special products or other area of marketing. ©Edgar A. Falk COMPLETELY UPFOCUS FRONT FRONT END 5 up front NEW ITEMS New items Neutrogena Men’s Sensitive Skin Shave Cream and Post Shave Balm Benefits/Technology With Pro-Soothe™ Technology, only from Neutrogena Men • Unique combination of calming and soothing ingredients, including soy, feverfew, and glycerin • Starts working on contact • Protects and calms sensitive skin • Prevents redness, razor bumps and ingrown hairs DESCRIPTION CIN UPC %OFF Men’s Sensitive Skin Post Shave Balm 3.4oz Men’s Sensitive Skin Shave Cream 5.1oz 4289922 4289948 070501120170 070501020357 10% 10% Schick Hydro • UltraGlide Blades with skin guards that reduce irritation • Advanced lubrication for effortless glide and hydration • Flip Trimmer on Hydro 5 addresses consumer need for shaves in hard to reach areas • Free-standing insert June 13, 2010 • Expected Sales of $150MM in year one for Hydro Mega Brand DESCRIPTION CIN UPC Hydro 3 Razor 1ea Hydro 3 Refill 4ea Hydro 5 Razor 1ea Hydro 5 Refill 4ea Hydro Moisturizing Shave Gel 8.4oz Hydro Sensitive Skin Shave Gel 8.4oz 4290664 4290722 4290706 4290755 4290748 4290714 841058014003 841058014010 841058015000 841058015017 841058016014 841058016007 %OFF 12% 12% 12% 12% 12% 12% New BIC Shaver Items Zewa Body Relax - Relieves back pain - Stimulates tired, sore and aching muscles - Pre-programmed and easy to use - FDA approved for OTC sales DESCRIPTION CIN UPC Body Relax II 1 ea 4256335 682891210173 OneTouch® Delica™ • Smallest needle from OneTouch® • Reduced vibration • Smoother, more precise lancing 6 DESCRIPTION CIN UPC OneTouch® Delica™ Lancing Device OneTouch® Delica™ Lancets 4285755 4285870 353885006927 353885006934 COMPLETELY UP FRONT BIC Twin Select 3-pack • Twin Select is the only twin-blade shaver to grow share over the last two years BIC Flex 4 Shaver for Men • Offers consumer the best value on a brand premium disposable four-blade shaver BIC Hybrid • Outstanding value with six disposable blades BIC Bella Scented Shaver for Women • The affordable four-blade women’s premium disposable shaver with Flexiblade technology BIC 3 Sensitive for Women • BIC 3 Women’s has a modern, attractive shelf presentation which separates it from other SKUs on the shelf DESCRIPTION CIN UPC Bic 3 Sensitive 8ea Flex 4 Blades Disposable 3ea Hybrid Advance 3 Blades 6ea Soleil Bella 4 Blades 3ea Twin Select 2 Blades 3ea 4295275 4290813 4290870 4290805 4290888 070330722613 070330722590 070330722620 070330722606 070330703704 All products may not be stocked in all distribution centers up front SEASONAL END CAPS June Suggested Seasonal End Cap Customers are increasingly becoming aware of the dangers of sun exposure and taking steps to prevent overexposure to harmful rays. By utilizing the Suncare Endcap originally included in Leader® Retailing RoadMap in January, you will have a great selection of products to meet your customers’ needs. Katie Georgenson Product/Marketing Sr. Manager To print your own planograms, go to Consumer Health Front End Specials (CHEFS) on cardinalhealth.com cardinalhealth.com SHELF 01 PEG # CIN # UPC PRODUCT DESCRIPTION MANUFACTURER 4016465 4110000210 COPRTNE DRY OIL 6OZ C/SP SPF4 SCHERING-PLG 4246765 9629511789 LDR SUNSCREEN DRKTAN AR 6OZ S LEADER PRIVATE LABEL 3709847 4110000146 COPRTNE C/SP 6OZ WP SPF10 SCHERING-PLG 1415140 4110008181 COPRTNE SUNSCREEN 8OZ SPF8 SCHERING-PLG 1474071 7965600025 BAN BOAT TAN 8OZ DARK SPF4 ENERGIZER PC 4255378 7548608743 H T DARK TAN OIL 8OZ ENERGIZER PC 4255295 7548608742 H T DARK TAN LOT 8OZ SPF4 ENERGIZER PC 1477223 4110008647 SOLARCAINE ALOE AEROSOL 4.5OZ SCHERING-PLG 2560852 7166100136 ALOE VERA 6OZ FRUIT OF THE EARTH 1860725 7166100120 FRT OF E ALOE VERA 12OZ FRUIT OF THE EARTH 3776028 7166161200 ALOE MIST C/SP 6OZ FRUIT OF THE EARTH 3775822 7166161332 COOL BLUE ALOE MIST 6OZ FRUIT OF THE EARTH 4247052 9629511794 LDR ALOE VERA GL 16OZ SOOTH LEADER PRIVATE LABEL 1571801 7965600008 BAN BOAT ALOE AFTSN 16OZ PUMP ENERGIZER PC FACINGS 1 1 1 1 1 1 1 1 1 1 1 1 1 1 SHELF 02 PEG # CIN # UPC PRODUCT DESCRIPTION MANUFACTURER 2953867 34533433504 VANICREAM SNSC 4OZ SPF35 PHARMACEUTICALS SPECIALTIES 3696556 34533433604 VANICREAM SNSC 4OZ SSN SPF60 PHARMACEUTICALS SPECIALTIES 2706687 89519300101 PRESUN ULTRA 4OZ SPF30 CUTIX INC 2706711 89519300102 PRESUN ULTRA 4OZ SPF30 CUTIX INC 3261146 30096068804 SOLBAR ZINC 4OZ SPF38 PERSON & COVEY 1532076 30096068604 SOLBAR SPM PF ULTRA 4OZ SPF50 PERSON & COVEY 3486511 35889272159 TOTAL BLOCK 2OZ CLEAR SPF65 FALLENE LTD 4115390 89764000212 NO AD SUNBLOCK 16OZ SPF15 SUN & SKIN RESEARCH, INC 4115408 89764000214 NO AD SUNBLOCK 16OZ SPF30 SUN & SKIN RESEARCH, INC 4115960 89764000218 NO AD SUNBLOCK 16OZ SPF45 SUN & SKIN RESEARCH, INC 4116026 4116733206 BULLFROG M/M 6OZ UVX SPF36 CHATTEM 4248266 4116733095 BULLFRG MRTHN UV 6OZ SPF50 CHATTEM 3713104 4116733077 BULLFROG M/C 4.7OZ SPF30 CHATTEM FACINGS 1 1 1 1 1 1 1 1 1 1 1 1 1 SHELF 03 PEG # CIN # UPC PRODUCT DESCRIPTION MANUFACTURER 3805256 4110000169 COPRTNE WTRB QCKCVR 6OZ SPF50 SCHERING-PLG 4246773 9629511790 LDR SUNSCREEN BABY LT 8OZ SPF LEADER PRIVATE LABEL 4016283 4110000177 COPRTNE WTRB PUR/SMP 8OZ SPF50 SCHERING-PLG 4116018 4110000220 COPRTNE WTRB 8OZ SPF70+ SCHERING-PLG 3710290 4110000140 COPRTNE KIDS C/S 6OZ SPF50 SCHERING-PLG 4246666 9629511783 LDR SUNSCREEN KIDS SP 6OZ SPF LEADER PRIVATE LABEL 4115994 4110000233 COPRTNE KIDS 6OZ C/S SPF70+ SCHERING-PLG 4251591 4110000171 CPPRTN KID P/S LOT 8OZ SPF50 SCHERING-PLG 3919206 38137001274 AVEENO BBY CN/PR 4OZ S/B SPF55 J&J 4114518 8680086004 NEUT PUR FR 3OZ SPF60+ NEUTROGENA 4113627 8680086007 NEUT WTRGD KDS 5OZ SPF70+ NEUTROGENA 3520129 7965600705 BAN BOAT KIDS S/B 8OZ SPF50 ENERGIZER PC 3707825 7965600878 BAN BOAT U/M 6OZ SPRT SPF30 ENERGIZER PC 4251906 7965604971 BAN/BT SPORT LOT 8OZ SPF30 ENERGIZER PC FACINGS 1 1 1 1 1 1 1 1 1 1 1 1 1 1 SHELF 04 PEG # CIN # UPC PRODUCT DESCRIPTION MANUFACTURER 4246682 9629511784 LDR SUNSCREEN SP 6OZ SPF15 LEADER PRIVATE LABEL 3614336 4110000142 COPRTNE C/SP 6OZ WP SPF30 SCHERING-PLG 4246690 9629511785 LDR SUNSCREEN SP 6OZ SPF30 LEADER PRIVATE LABEL 3805058 4110000173 COPRTNE C/SP 6OZ WP SPF50 SCHERING-PLG 4246708 9629511786 LDR SUNSCREEN AP 6OZ SPF70 LEADER PRIVATE LABEL 1266071 4110004903 COPRTNE 4OZ SPF15 SCHERING-PLG 1477165 4110008632 COPRTNE 4OZ SPF30 SCHERING-PLG 4246781 9629511791 LDR SUNSCREEN LT 8OZ SPF30 LEADER PRIVATE LABEL 4247011 9629511792 LDR SUNSCREEN LT 8OZ SPF50 LEADER PRIVATE LABEL 3709821 4110000164 COPRTNE SPRT C/SP 6OZ WP SPF15 SCHERING-PLG 3614328 4110000138 COPRTNE SPORT 6OZ WP SPF30 SCHERING-PLG 4246724 9629511787 LDR S/SCRN SPORT AR 6OZ SPF30 LEADER PRIVATE LABEL 4246757 9629511788 LDR SUNSCREEN SPORT SP 6OZ SP LEADER PRIVATE LABEL 3107612 4110000537 COPRTNE SPORT 8OZ SPF50 SCHERING-PLG 4247086 9629511793 LDR SUNSCREEN SPORT LT 8OZ SP LEADER PRIVATE LABEL FACINGS 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 SHELF 05 PEG # CIN # UPC PRODUCT DESCRIPTION MANUFACTURER 4257655 8680086027 NEUTROGENA SPCT 3OZ SPF100 NEUTROGENA 4012050 8680087270 NEUT AGE SHD 3OZ FCE SPF70 NEUTROGENA 4114468 8680087290 NEUT AGE SHD 3OZ SPF90+ FAC NEUTROGENA 4257861 8680086013 NEUTROGENA AG/S 3OZ SPF 55 NEUTROGENA 3718640 8680068790 NEUT U/S S/B 3OZ SPF55 NEUTROGENA 3920170 8680068770 NEUT U/S S/B 3OZ SPF70 NEUTROGENA 4270989 8680087310 NEUTROGENA U/S 3OZ SPF100 NEUTROGENA 4012316 8680068870 NEUT U/S BDY/M 5OZ SPF70 NEUTROGENA 3708831 8680087055 NEUT FRESH CL S/B 5OZ SPF45 NEUTROGENA 2909679 8680000079 NEUT S/B 4OZ SNST SKIN SPF30 NEUTROGENA 2990778 8680068173 NEUT H/DF UVA/UVB 4OZ SPF45 NEUTROGENA 4114336 8680087025 NEUT SPT 2.5OZ SPF70+ NEUTROGENA 4113833 8680086960 NEUT ULTM SPRT 5OZ SPF70+ NEUTROGENA 4012761 38137001121 AVEENO A/N CN/PR 5OZ SPF70 J&J 3708872 38137001460 AVEENO FACE S/B 3OZ SPF30 J&J FACINGS 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 COMPLETELY UPFOCUS FRONT FRONT END 7 up front OPPORTUNITIES Let local store marketing help build your business! Do you need help with Doctor Detailing? Want to enhance your website? Is there a new competitor in town taking away your customers? The Cardinal Health Local Store Marketing team is committed to giving you the tools to increase traffic and sales at your pharmacy. By utilizing our marketing and advertising expertise, you’ll be able to capitalize on the opportunities your pharmacy has to offer. When you enroll in Local Store Marketing, you’ll receive professional consultation and a customized local marketing plan unique to your pharmacy. This personalized service is designed to help you increase your customer base and generate greater revenue. Other benefits of Local Store Marketing: • Demographic/market research - Annual demographic analysis includes geographic and psychographic targeting and mapping • Access to The KIT - Customize flyers, posters, bag clippers, print ads, radio and television scripts with this online resource offering an expanded library of specialty campaigns such as flu, delivery service and compounding • Local advertising - Access to professional media buying services • Preferred vendor pricing • Enhanced website • Annual promotional calendar - Monthly marketing calendar highlighting pharmacy promotional concepts supported by marketing materials on The KIT and monthly end cap shipment recommendations • Local event support - Direction on event coordination and execution • Marketing success guides - Available at a nominal cost on key topics such as competitor closings, doctor detailing and grand openings • Newsletter - Monthly updates on programs and services If you want to learn more about these programs, please e-mail us at [email protected] 8 COMPLETELY UP FRONT All products may not be stocked in all distribution centers up front PROMOTIONS 8 % OFF 15% OFF DESCRIPTION CIN UPC Boudreaux’s Baby Kisses 0.35oz Boudreaux’s Butt Paste Natural 2oz Boudreaux’s Butt Paste 2oz Boudreaux’s Butt Paste 4oz Boudreaux’s Butt Paste 16oz Wound Wash Saline 0.9% 3oz Wound Wash Saline 0.9% 7oz Wound Wash Saline 0.9% 7.1oz 4072286 4218426 2299022 2299030 2299048 2961118 2868552 4221446 362103666003 362103334001 362103333028 362103333042 312230333163 350486085535 350486085528 350486085603 %OFF 8% 8% 8% 8% 8% 8% 8% 8% DESCRIPTION CIN UPC Arthri-Flex Tabs 120ea Glucosamine/Chond 500-400mg 150ea Glucosamin/Chond 500-400mg 180ea Glucosamin/Chond 750-600mg 150ea Glucosamine/Chond Plus 120ea Glucosamine Relief 1000mg 120ea 3012242 2956316 3339561 2993905 2993939 3141975 740985226230 740985223147 740985226391 740985224816 740985224953 740985222157 %OFF 15% 15% 15% 15% 15% 15% 10-13% OFF DESCRIPTION CIN UPC Exfoliator for Legs and Body 3 in 1 5.4oz Face Cream w/ Baby Oil Tube 2oz For Men Hair Remover 8oz Lotion Aloe and Lanolin 9oz Lotion Cocca Butter 9oz Lotion Sensitive with Baby Oil 9oz Naturally Smooth Lotion Cucumber Melon 9oz Precision Face and Upper Lip Kit .69oz 4238986 1240738 3278819 2709004 2709012 2708899 3519758 4280202 022600290001 022600210313 022600236818 022600223290 022600223399 022600223191 022600223498 022600210603 cardinalhealth.com %OFF 13% 13% 10% 13% 13% 13% 13% 13% DESCRIPTION CIN UPC Pretty Soft Kiwi Spray 4.6oz Salon Divine Microwavable Body Wax Kit 14oz Sensitive Gel Cream 5.4oz Sensitive Bikini Cream 1..7oz Sensitive Face Cream .69oz Shower Power Exfoliating 5.1oz Shower Power Sensitive 5.1oz Shower Power Moisturizing 5.1oz 4018313 4042651 4018305 4096509 4280186 4042933 4238960 4096517 022600278016 022600285007 022600267003 022600280019 022600280002 022600233039 022600233060 022600233008 %OFF 13% 13% 13% 13% 13% 13% 13% 13% COMPLETELY UPFOCUS FRONT FRONT END 9 up front PROMOTIONS PANTENE PRO-V RELAUNCH INNOVATION HIGHLIGHTS ADVANCED TECHNOLOGY • Custom designed solutions that meet the specific needs of each hair structure CONSUMER INTUITIVE ARCHITECTURE • New architecture based on hair structures designed to help in the selection process • Reduction in number of collections designed to ease consumer navigation SIMPLIFIED SHOPPING EXPERIENCE • New product groupings for each hair structure designed to simplify the shopping experience • Reduction in total brand SKU count designed to minimize confusion at shelf UNPRECEDENTED MARKETING SUPPORT • Largest multi-touch point, holistic marketing campaign in Pantene US history • Fast start to drive awareness, trial and education on the new architecture 10 COMPLETELY UP FRONT All products may not be stocked in all distribution centers up front PROMOTIONS DESCRIPTION CIN UPC ProGlide Manual 6 Cartridges 4285920 047400307797 ProGlide Power 6 Cartridges 4285953 047400307780 ProGlide Manual Razor 1ea 4285995 047400302846 ProGlide Power Razor 1ea 4286001 047400302525 ProSeries Lotion Instant Hydration 1.7oz 4286092 047400316652 ProSeries Intense Cooling Lotion 3.3oz 4286126 047400309722 ProSeries Thermal Face Scrub 3.3oz 4286019 047400309715 ProSeries Sensitive Face Wash 5oz 4286050 047400309708 cardinalhealth.com COMPLETELY UPFOCUS FRONT FRONT END 11 up front PROMOTIONS 5 % 12 COMPLETELY UP FRONT OFF All products may not be stocked in all distribution centers up front PROMOTIONS Save Save 45% Save 10% 15% Carex Health Brands Apex-Carex CIN Inflame Away CIN Description 4212676Celadrin Extra Strength SoftGels 60ea UPC 8-92050-00160-7 Save Description 3650298Cane Designer Folding Blue 1ea UPC 0-23601-05350-3 3650280 Cane Designer Folding Red 1ea UPC 0-23601-05340-4 2215358 Pill Pulverizer 1ea UPC 0-76855-70029-7 4053740 Coccyx Cushion Memory Foam1ea UPC 0-23601-03101-3 1000710 Pill Splitter 1ea UPC 0-76855-70028-0 3003639 Dual-Paddle Adult Folding Walker 1ea UPC 0-86876-15756-7 3514569 Pill Organizer 7 Day Ultra Bubble Lock 1ea UPC 0-76855-70072-3 3003688 Dual-Paddle Adult Folding Walker w/5 inch Wheels/Glides 1ea UPC 0-86876-15757-4 3714201 Transport Chair 19 Inch 1ea UPC 0-23601-01226-5 3542370 Walker Basket Canvas 161/2"W X 6"D X 71/4"H UPC 0-23601-82900-9 Save Serenity 10% 4105615 Walker Explorer 5 inch Wheels UPC 0-23601-02867-9 Description 3650314 Walker Roller w/Hand Brakes and 8 inch Wheels 1ea UPC 0-23601-01222-7 3574696Tena Protective Underwear Extra Large 4X12ea UPC 768702724128 3645876Tena Protective Underwear Large 4X16ea UPC 768702723312 3645868Tena Protective Underwear Medium 4X16ea UPC 768702722315 3645843Tena Protective Underwear Small 4X16ea UPC 687027213158 Save 3964764 Walker Ski Glides 11/8 inch 2ea UPC 0-23601-01809-0 Arrid CIN Description 3660974 XDry ClearGel Cool Shower 2.8oz UPC 0-22600-19124-7 Description 4024691 Dual-Temp Reusable Cold Pack 1ea UPC 0-37646-10120-4 4024683 Hot and Cold Reusable Compress 1ea UPC 0-37646-10300-0 4245452 Ice and Gel Cold Cyro Pack Large 1ea UPC 0-37646-61000-3 4245445 Ice and Gel Cold Cyro Pack Medium 1ea UPC 0-37646-60000-4 cardinalhealth.com Save 10% 3660966 XDry ClearGel Morning Clean 2.8oz UPC 0-22600-19114-8 Spenco 3660917 XDry Invisible Solid Ultra Fresh 2.6oz UPC 0-22600-10262-5 Thera-Med 2868701 Walker Wheels 5 inch Fixed 2ea UPC 0-86876-15421-4 3762770 XDry ClearGel Ultra Fresh 2.8oz UPC 0-2260019164-3 4165304 XDry Invisible Solid Spring Blossom 2.8oz UPC 0-22600-12301-9 10% CIN Description 3723350Mediplanner 7 Day 1ea UPC 0-76855-70069-3 10% CIN CIN 3660933 XDry Invisible Solid Morning Clean 2.6oz UPC 0-22600-10362-2 3663952 XDry Invisible Solid Soft Breeze 2.6oz UPC 0-22600-10962-4 CIN Description 3196433 P olySorb Cross Trainer Insoles Size 1 UPC 0-38472-35911-1 3195161 PolySorb Cross Trainer Insoles Size 2 UPC 0-38472-35912-8 3196441 PolySorb Cross Trainer Insoles Size 3 UPC 0-38472-35913-5 3196458 PolySorb Cross Trainer Insoles Size 4 UPC 0-38472-35914-2 3196474 PolySorb Cross Trainer Insoles Size 5 UPC 0-38472-35915-9 1417815 XX Solid Regular 2.7oz UPC 0-22600-19062-2 4128492 PolySorb Total Support Insoles Size 2 UPC 0-38472-79096-9 2946044 XX Cool Shower 2.7oz UPC 0-22600-18162-0 4128526 PolySorb Total Support Insoles Size 3 UPC 0-38472-79097-6 1688027 XX Ultra Fresh 2.7oz UPC 0-22600-18462-1 4128534 PolySorb Total Support Insoles Size 4 UPC 0-38472-79098-3 1417807 XX Unscented 2.7oz UPC 0-22600-18062-1 4128542 PolySorb Total Support Insoles Size 5 UPC 0-38472-79099-0 COMPLETELY UPFOCUS FRONT FRONT END 13 up front PROMOTIONS Save Save Save 8% 10% Chattem Excedrin CIN CIN 4229043Dexatrim Max Slim Packs Powder Mix Fruit Fusion 22ea UPC 0-41167-20620-1 Description 4239240Menstrual Complete 20ea UPC 3-00676-34120-0 Description 4026852 Dexatrim Max Complete 60ea UPC 0-41167-20300-2 Save 10% 4105433 Dexatrim Max Complex 7 60ea UPC 0-41167-20610-2 2364834 Pamprin Maximum Strength Muliple Symptom 20ea UPC 0-41167-30012-1 12% Miranel CIN Description 4036901Miranel AntiFungal Foot Care 2% Cream 1oz UPC 3-03950-13191-7 Save 20% 3703832 Pamprin Maximum Strength Max 24ea UPC 0-41167-30065-7 Afrin CIN 1027267 Pamprin Maximum Strength Cramp 16ea UPC 0-41167-30021-3 Description 1090927 Pamprin Maximum Strength All Day 20ea UPC 0-41167-31021-2 1430123Extra Moist 15mL UPC 3-00854-00401-9 1200021 Original 15mL UPC 3-00850-75605-9 1214766 Severe Congestion 15mL UPC 3-00850-47405-2 CIN Description 3666369Disposable Underpad 23X36 inch 10X15ea UPC 1-86679-27229-7 3975133 Disposable Washcloths Pop-Up Pack 12X48ea UPC 1-86679-27411-6 Save 10% 2155083 Sinus 15mL UPC 3-00854-11201-1 Attends Save 10% Crystal Body Deodorant CIN WellPatch CIN Description 4017836Back Ache Relief XL 4ea UPC 3-10742-09878-5 4160289 Heat Warming Pads 4ea UPC 3-10742-09843-3 3625282 Migraine Cooling Headache Pads XL 4ea UPC 3-10742-01565-2 4160248 Natural Capsaicin Relief Pads 4ea UPC 3-10742-01974-2 14 COMPLETELY UP FRONT Description 4272860Essence Body Spray Pomegranate 4oz UPC 0-86449-11991-6 4272852 Essence Roll-on Lavender & White Tea 4oz UPC 0-86449-21661-5 4272829 Essence Roll-on Pomegranate 4oz UPC 0-86449-11661-8 3506771 Roll-on 2.25oz UPC 0-86449-30006-2 3506763 Stick 4.25oz UPC 0-86449-30003-1 3506789 Spray 4oz UPC 0-86449-30009-3 TrustWorth™ products return an average gross margin of 50%. Features: • High quality and affordable • Upscale, contemporary packaging • Marketing and customer service support All products may not be stocked in all distribution centers up front PROMOTIONS Save Save Save 10% 8% 10% Culturelle Ivy-Dry Irwin Naturals CIN CIN Description CIN Description 3030400 Dairy Free Capsules 30ea UPC 0-49100-36374-5 Description 1270594 Ivy Dry 1oz UPC 312126102019 4221636Acai Berry Cleanse 14 Day 56ea UPC 7-10363-57284-6 4241386 Dietary Supplement Capsule 30ea UPC 0-49100-40009-9 4166815 Ivy Dry Bug Bite 4oz UPC 312126153011 4285680 Cleanse and Flush Liquid 5 Day 100mlX10ea UPC 7-10363-57393-5 3433810 Digestive Health 30ea UPC 0-49100-36404-9 3780103 Ivy Dry Defense SPF25 6oz UPC 312126128019 3634987 Ivy Dry for Kids 2% 4oz UPC 312126100046 4111464 Dual Action Cleanse 150ea Plus Bonus UPC 7-10363-56906-8 4141339 For Kids Packets 30ea UPC 0-49100-40008-2 Save 3435898 Green Tea Diet 30ea UPC 7-10363-26301-0 4166757 Ivy Dry Soap 3 X 0.7oz UPC 312126107519 10% 4221735 Natural Fat Burner 30ea Plus Bonus UPC 7-10363-56844-3 1270610 Ivy Dry Super 6oz UPC 312126101067 4166716 Ivy Dry w/Zytrel 1oz UPC 312126104518 4286274 Resveratrol Rapid Calorie Burn 56ea UPC 7-10363-57426-0 Dulcolax CIN Description 4230298 Balance 7 Dose 4.10oz UPC 6-81421-03701-3 Save 8% Save 15% 4230306 Balance 14 Dose 8.3oz UPC 6-81421-03702-0 4230314 Balance 30 Dose 17.9oz UPC 6-81421-03703-7 3323664 Bisacodyl Tablets 5mg 20ea UPC 6-81421-02002-2 3323607 Rectal Suppositories 10MG 4ea UPC 6-81421-02101-2 Balmex CIN Description 4250049 Cream w/Active Guard 2oz UPC 0-41167-02430-0 Colgate Oral CIN Description 3545092 Multi Purpose Healing Ointment 3.5oz UPC 0-41167-02625-0 4288338 Orabase Canker Mouth Sore Relief .42oz UPC 0-38341-10677-8 2320794 Ointment w/Zinc Oxide Tube 4oz UPC 0-41167-02670-0 4169470 Peroxyl No Alcohol Antiseptic Oral Cleanser 8oz UPC 0-38341-10636-5 2320810 Ointment Tube 2oz UPC 4-1167-02423-2 2320422 Ointment Jar 16oz UPC 0-41167-02672-4 4241824 Prevention Baby Powder 10oz UPC 0-41167-02800-1 1036128 Peroxyl Original Antiseptic Oral Cleanser 8oz UPC 0-38341-08008-5 3435542 PhosFlur Mint Advanced Formula Anti-Cavity Original 16oz UPC 0-38341-10449-1 The oil from poison ivy is extremely stable and will stay potent essentially forever. You can get a rash from clothing or tools that have the oil from last summer, or even from many years back. cardinalhealth.com 3439387 Stool Softner 100mg 30ea UPC 6-81421-02202-6 Save 25% Mason Vitamin CIN Description 3644077 Acidophilus/Pectin Soft Tab 100ea UPC 3-11845-14501-7 3447091 CoEnzyme Q10 100mg 30ea UPC 3-11845-13198-0 3414471 Milk Thistle Extract 300mg 60ea UPC 3-11845-12995-6 4259396 Niacin Flush Free 500mg 60ea UPC 3-11845-14995-4 3727112 Savision Areds Formula Softgel 60ea UPC 3-11845-14675-5 COMPLETELY UPFOCUS FRONT FRONT END 15 Tell us how you increased your OTC front-end sales! Cardinal Health would like you to share your ideas and publish them in the monthly planner. We would like to provide other stores with your stories on how you increased sales. E-mail pictures of your end caps, counter units or even how you set your pharmacy counters. It also can be a merchandising tip that you use in your store. We will post your picture in the planner along with your quote. Send all your suggestions to [email protected] cardinalhealth.com Cardinal Health 7000 Cardinal Place Dublin, Ohio 43017 © 2010 Cardinal Health. All rights reserved. CARDINAL HEALTH, the Cardinal Health LOGO, and Essential to care are trademarks or registered trademarks of Cardinal Health. All other marks are the property of their respective owners. Lit. No. 1CHP1451-06 (06/10) For additional information, please contact your Cardinal Health sales representative or Customer Service at 800.926.3161.
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