23 1394 اردیبهشت- 95 شماره Eshagh Jahangiri: Exhibitions Can Become Gates to Global Markets First Vice President Eshagh Jahangiri on Saturday attended the 3rd International Exhibition of Laboratory Equipment and Material in Tehran Permanent Fairground. He stressed on the importance of judicious consumption and also called for preparing the ground to expand regional and worldwide markets for domestic products. According to the ‘Economy and Exhibition’ reporter, the first VP underlined exhibitions as opportunities to attract customers and investors and help promote the consumption of domestic products. The high-ranking official added that a sum is allocated in the national budget law for the de- velopment of laboratory equipment as well as the knowledge-based businesses in this industry. Obviously putting emphasis on exhibition-related researches and software systems for reaching different objectives such as expanding the participation of foreign companies, strengthening commercial ties, improving multilateral transactions and exchanging technological and specialized knowledge needs the collaboration of event organizers and all the key players in the exhibitions industry, according to the VP. He added that such exhibitions will be the best opportunity to see the latest equipments in the field of medicine over the next decade. Furthermore, participants need to demonstrate electronic and electromechanical systems in the field of medicine. Although many efforts were made for a strong showing in this regard in this year’s exhibition, we need to follow this policy more seriously in order to show the power of our country in all fields, especially the field of medicine. Exhibitions can become a prominent resource for Iranian youth who possess massive intelligence in order to innovate in the field of medicine and increase the added value of medical equipment exports. Jahangiri also said advance- ments in telemedicine has reached the scale that doctors can manage operations and surgeries thousands of kilometers away from the operation room. Telemedicine, from the perspective of information technology, is defined as the provision of medical services from a distance through networks that transfer audio, video and digital data. Such advanced technologies can be demonstrated in specialized international medical exhibitions by the help of electronic systems in order for visitors to get acquainted with various applications of telemedicine up close and personal. Deputy Industry Minister Calls for Promotion of Knowledge-Based Economy Alireza Amoukhteh: Expo Organizers Should Prepare for New Opportunities Saya Namaye Parsian Company (Sayaco) is one of the major exhibition organizers in Iran, having the experience of three successful exhibitions in the past several years in Tehran and Isfahan. This year marks the 4th round of the International Exhibition for Elevators, Escalators and Lifts (Iran Liftex 2015) organized by Sayaco. On the occasion of the present event, ‘Economy and Exhibition’ had an interview with Alireza Amoukhteh, the innovative and forward-looking director of Sayaco as follows. Elaborate on our achievements in the previous Iranian year (ended March 20). We managed to organize the 2nd International Nuts Exhibition, the 3rd International Construction Exhibition in the port city of Bandar Abbas and the 1st Exhibition on Doors and Windows in Isfahan. What are your plans for the present year? One of our most important events, Iran Liftex 2015, is now underway and will run until April 28. In addition, we have plans to hold the 2nd Doors and Windows Exhibition of Isfahan, the 7th Water and Wastewater Equipment and Facilities of Isfahan, the 3rd International Nuts Exhibition, among other projects. We are confident that our exhibitions will be met with warm reception of both partici- pants and visitors. What is your assumption of the future of Iran’s exhibition industry? Following the recent breakthroughs in nuclear talks and the significant interest of foreign companies in Iranian markets, I strongly believe the expo business is on the road to recovery and will soon see major developments. In other words, exhibitions are the golden gates of Iran’s further participation and presence on the global stage and will play a huge economic role for the country. How do you see the reception of this year’s Iran Liftex exhibition? The annual event has argu- ably turned into the biggest window for many businesses in the construction industry to showcase their latest products and achievements. The exhibition has expanded and grown ever stronger over the past few years. Ali Moradi: Iran, an Attractive Market for Global Investors On the occasion of the 22nd International Exhibition of Detergents and Sanitation (Iran Beauty and Clean 2015), Ali Moradi, managing director of the Samee Paad Novin Company - the organizer of the exhibition – issued a special message. According to Moradi, the exhibition has an audience o 75 million people in Iran along with 250 million people in the Middle East. “The exhibition is an excellent opportunity for Iranian and foreign companies to explore new markets and develop their established markets. The positive impacts of Iran and the so-called P5+1 negotiations (on Tehran’s nuclear program) can be seen in this year’s exhibition in terms of foreign participation. “The 68-percent yearon-year increase in the number of participants from 12 countries implies a very promising prospect for the country’s economy. In addition, the registration of this exhibition in the Global Association of the Exhibition Industry as well as the International Association of Exhibitions and Events (IAEE) is an indication of successful organization of the Iran Beauty and Clean Exhibition – held by Samee Paad Novin Co. over the course of the past 14 years. Furthermore, plans call for transforming the exhibition into the biggest regional event of its kind in the near future.” The Global Association of the Exhibition Industry is the association of trade show organizers, fairground owners, national and international associations of the exhibition industry, and its partners. As of 2014, UFI has 650 members from 85 countries. UFI recently decided to expand its membership base to include national trade fair organizers, and partners of the exhibition industry. UFI has also formed new alliances and partnerships with key organizations of the exhibition business. Organized in 1928 as the National Association of Exposition Managers to represent the interests of trade show and exposition managers, the International Association of Exhibitions and Events is today the leading association for the global exhibition industry. Today, IAEE represents over 8,500 individuals who conduct and support exhibitions around the world. Deputy Minister of Industry, Mine and Trade as well as Hossein Esfahbodi, managing director of the Iran International Exhibitions Industry issued separate messages on the Occasion of the 4th International Exhibition of Elevators, Escalators and Lifts (Iran Liftex 2015). Both executives called on industrialists to turn to knowledge-based economy and use all their potential to fulfill the economy of resistance, a policy proposed by the Leader of the Islamic Revolution Ayatollah Seyyed Ali Khamenei to counter the sanctions and take advantage of domestic potential to improve economy. Esfahbodi said, “Organizing three successive and successful editions of the Iran Liftex Exhibition displays the potential of the country’s elevator industry and our expert workforce. Fortunately, this year’s exhibition sees strong participation of domestic and international companies, while the number of visitors has drastically increased compared to last year. “Persistent organization of such events will hopefully result in enhancement of the construction and elevator industries and prepare the ground to increase exports and strong presence in global markets.” Esfahbodi also issued a message for the 22nd International Exhibition of Detergents and Sanitation and Related Equipment. “Detergents and cleaning material have strong base and potential in the country and claim a big proportion of financial turnovers in Iran. “The exhibition presents an opportunity for players in the detergents and sanitation industry to meet with new partners, get to know their competitors and their latest offerings, seek new markets, interact with visitors and customers and promote their products. This year’s exhibition sees a 34-percent increase in the number of domestic participants and 68-percent rise in the number of foreign exhibitors year-on-year. “The strategic situation of Iran enables domestic producers to easily have access to, and expand their market penetration in the neighboring countries and the Middle East. The situation is ripe for the this long-lasting exhibition to transform into the biggest exhibition of its kind in the region within the next few years.” List Of The Elevator & Lift Exhibitions • (March 26 - 29, 2015)ASANSÖR ISTANBUL - Istanbul (Turkey) Lift Industry International Exhibition • (May 18 - 20, 2015)ELEVATORS & ACCESS CONTROL Dubai (UAE - United Arab Emirates) Building Access & Mobility Solutions Expo in Dubai. Elevators & Access Control is the ideal platform for suppliers of elevators and escalators, as well as access control systems, to showcase their products and technologies to a large and relevant audienc • (Oct. 13 - 16, 2015)INTERLIFT AUGSBURG - Augsburg (Germany) International Trade Fair for Elevator Technology • (Feb. 10 - 12, 2015)IEE EXPO (INTERNATIONAL ELEVATOR & ESCALATOR EXPO) DHAKA - Dhaka (Bangladesh) International Escalator & Elevator Expo in Bengladesh • (on May 2016)MIDDLE EAST CONSTRUCTION FAIR - Diyarbakir (Turkey) Construction Materials, Construction Technologies, Electric Systems, Supplies and Automation, Lift, Construction Works Machinery, Natural Gas, Heating, Cooling, Air Conditioning and Installation Supplies Fair • (Oct. 2016)EURO-LIFT - Kielce (Poland) International Lifts Exhibition • (March 2016)LIFTBALKANS - Sofia (Bulgaria) South-East European Exhibition on Elevators and Escalators. LiftBalkans is a timely support of the industry in South-East Europe with aim to speed up the well-needed modernization of the stock of old lifts by presenting the latest products and services • (April 20 - 23, 2016)EURASIA LIFT FAIR - Istanbul (Turkey) Eurasia Lift, Escalator Industry and Technologies Fair • (Sept. 14 - 16, 2016)ELECTRIC & POWER VIETNAM - Ho chi Minh (Vietnam) International Trade show for Power & Energy Solution. Electric & Power Vietnam showcases the latest technologies & products including Cables, Generators, Energy Efficiency Renewables, Stand-by power Solutions, T&D, Escalators & Lifts, Air conditioning • (June 2016)LIFTASIA - Kuala Lumpur (Malaysia) International Elevator & Escalator Technology Exhibition & Conference • (May 2016)INELEX - Izmir (Turkey) Elevator and Technologies Exhibition • (March 17 - 19, 2016)IEE EXPO (INTERNATIONAL ELEVATOR & ESCALATOR EXPO) MUMBAI - Mumbai (India) International Elevator & Escalator Expo in India Special thanks to Narges Afrasiabi, marketing analyst at the National Iranian Exhibitions Company for compiling the list.
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