RICH MEDIA OVERLAY - VIDEO LEAVE BEHIND UNIT DESKTOP DESKTOP TABLET MOBILE Position: Interstitial or user-initiated overlay w/ lightbox Action: Assets animate and/or contain playable video Creative: Image, video or text elements RICH MEDIA OVERLAY - VIDEO DESCRIPTION 1. Overlay loads automatically from either a 300x250, 300x600, or 970x250 with messaging. 2. Video can auto play (Sound Off) or play with user initiated click (Sound On). Static banner with messaging will click out. 3. User clicks to close overlay. ! REQUIRED ASSETS • 1 Video: 1200x667 pixels MP4 or YouTube URL, 24 fps, approx. 1200kbps, stereo audio, 0:30 - 3:00 minutes in length • Key Messaging and Branding: Any copy or branding assets appropriate to the campaign. • 3rd Party Tracking: Click and impression tags accepted. ! OPTIONAL ASSETS • 1-2 Additional Videos: Player can accommodate a maximum of 3 videos, same specs as Main Video above. • Background Skins: 1400x800 PSD of JPEG background images for states. • States 1-4 Mocks: Mockups of how unit should look in the 1 overlay and up to 3 leave behind states, based on VICE-provided PSD templates. RICH MEDIA OVERLAY - VIDEO TARGETING & BEHAVIOR • Frequency Cap: 2x/user/day. • Pre-Roll: On load, muted auto play video. • User Initiated: Video plays un-muted with user initiation. Overlay is closed on initiated click of close button or overlay background. RICH MEDIA OVERLAY - VIDEO STATE #1 - FULLSCREEN OVERLAY • Overlay loads automatically from either a 300x250, 300x600, or 970x250 with messaging. • Video can auto play (Sound Off) or play with user initiated click (Sound On). Static banner with messaging will click out. • User clicks to close overlay. RICH MEDIA OVERLAY - VIDEO STATE #2 - LEAVE BEHIND UNIT • Closing the overlay will leave behind a 300x250, 300x600, or 970x250 unit on the site. • Frequency cap is set to open the overlay once (1) per day. • Optional messaging, video, art & call-to-action can be different in the leave behind unit from the overlay.
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