Why Metal Roofing?

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10 Truckee Home & Building Show 2011
Photo courtesy True Green Roofing
Why Metal Roofing?
f green is the new black, then in the
world of roofing, metal is the new wood
shake shingle. People are often surprised
to learn that different types of metal roofing
exist, let alone that they’ve been available
for more than 50 years. True Green Roofing
Solutions, based in Reno, Nevada, specializes
in metal roofing—and while the company
can and do supply other roofing materials,
they can recommend and consult on almost
any project.
“We live by the rule don’t do 2,000 things
10 times; do 10 things 2,000 times,” laughs
True Green owner Audrey Smith. “We
have high efficiencies in place to minimize
additional costs to the consumer, and our
level of customer service is unparalleled.”
One of True Green’s specialties is in
L A K E TA H O E - T R U C K E E - D O N N E R
PH 5 3 0 5 8 3 8 8 8 2 CA LIC# 825357
stone-coated metal shake, tile and Spanish
tile from manufacturers like Gerard, a
subsidiary company of Metals USA. At 1.5
pounds per square foot, stone-coated metal
roofing is viable for new construction as
well as reroofing old shakes and decaying
composition. Certain systems can actually
be installed directly over old roofs,
effectively adding extra insulation and
eliminating landfill waste. These versatile
metal roofs install quickly and easily over
a 2x2 wood batten system. They also help
reduce energy costs, as the stone-coated
steel systems allow for continuous airflow
across the deck, which means less heated
air in the attic. This results in less stress
on the cooling system and lower energy
consumption. In areas like Truckee and
CA Lic #775838
all Phases of Professional tree work
Lake Tahoe that experience weather
extremes, this adds an average insulating
factor of R11 to a house, creating a more
efficiently cooled or heated home.
True Green’s Gerard systems are the
only stone-coated steel systems proven to
withstand the climate extremes and snow
loads found in the Truckee-Tahoe areas.
They are class A–rated for fire, come with
a lifetime warranty and are authorized for
use by the respective building departments
throughout the area. While Gerard products
are among the most popular metal roofing
products in the northern California/Nevada
market, there is also a great deal of interest
in painted shake, slate and wood-grained
shingles from companies like Future Roof
and Interlock, also available through True
Green Roofing Solutions.
The use of innovative products resulted
in True Green’s recognition in the Idea Book,
published by the Metal Roofing Association,
for the steel slate replacement of graphite
wood shingles for an intricate Lake Tahoe
waterfront home—a significant achievement
given the regulatory nature of any type of
construction, remodel or improvement done
at The Lake.
Tree Green Roofing Solutions is dedicated
to quality and customer service. The
company specializes in all metals, including
exotics like copper, zinc and titanium zinc;
materials are environmentally conscious
and add protection, value, energy efficiency
and lifetime assurances for homeowners.
For more information along with the many
styles of metal roofing available, visit www.
truegreenroofing.com, or call (775) 225-1590
for a free estimate.
For more
than 30 years,
has been
handling all
phases of
Robert Heller
“Our focus
is to build in accordance with our individual
clients’ desires,” says owner Bob Heller.
“Our wide range of building experience
enables us the confidence to tackle projects of
any nature. Our unparalleled philosophy of
a hands-on approach is evident as you step
onto our jobsites or through our homes.”
The company’s broad spectrum of current
and past projects include the construction
of custom homes, timber frame, wineries,
remodels, additions, decks, patios, fencing,
barns and light commercial work. “We have
managed these projects from concept, plan
and design, site prep, infrastructure, frame
through finish,” Heller says. “Our diverse
projects have taken us from the California
Coast through the Northern California
vineyards to the Sierra Nevada mountains
and Lake Tahoe.”
Heller Construction is expanding its
portfolio with solar technologies, green
services and energy efficient building
practices. The company also has the
exceptional ability and certifications
to complete an in-depth home energy
assessment using Home Performance
Testing and EnergyPro modeling software.
(formerly Holiday Inn Express)
Event rates: $94–$114
Reservations: (530) 582-9999
Testing results provide a cost analysis of
current home conditions and a breakdown
of potential home improvement options.
Certifications such as Building Performance
Institute (BPI) Building Analyst, RESNET/
CalCERTS Home Energy Rater and Build
it Green GreenPoint rated Project Advisor
allow Heller Construction to perform an indepth analysis of any home and recommend
beneficial energy improvements.
In addition to an in-house home energy
auditor and a building team certified in
advanced green remodeling techniques,
Heller Construction recently welcomed
Katherine Elkins Rule, ASID, NCIDQ, to its
interior design team. A ten-year veteran of
the industry, Elkins Rule graduated from
the University of Nevada, Reno (UNR) and
is experienced in high-end residential work
throughout the Reno/Tahoe area; she may
be best known for working with the design
team on Sunset magazine’s 2007 Lake Tahoe
Idea House.
For more information regarding a new build,
remodel, upgrade or to simply enhance the
efficiency of your home, contact (530) 587-4827
or visit www.hellerbuilt.com. 22 HIGHWAY 28 SUITE 202
775. 831. 8001
877. 831. 8377 TOLL FREE
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Truckee Home & Building Show 2011 11
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