Lands’ End celebrates Green Bay Packers New Titletown™ Collection

Michele Casper, Lands’ End
608-935-4633, [email protected]
Lands’ End celebrates Green Bay Packers
team spirit, traditions and tailgating with
New Titletown™ Collection
DODGEVILLE, Wis., Oct. 24, 2012 – If 13 world championships aren’t enough, now Green Bay
Packers fans have more reasons to celebrate. Two Wisconsin icons – the Green Bay Packers
and Lands’ End – have teamed up to launch an exclusive Titletown™ Collection that will be
leaping into the Packers Pro Shop and on
“We’re bringing our expertise in apparel and accessories to fellow Packers fans everywhere. We
can’t wait for fans to enjoy our cozy outdoor accessories, rugbys, stadium blankets and more,
whether they’re tailgating at Lambeau Field or an armchair spectator,” said Marla Ryan, senior
vice president of merchandising, Lands’ End. “Packers fans abound at Lands’ End. The
Titletown Collection is our way of having some fun and showing support for a Wisconsin
The Titletown™ Collection lives up to the winning spirit and lets football fans everywhere show
their pride in The Green and Gold. The Collection features Titletown spiritwear and accessories
for the entire family – even the family pet.
“It’s great to see Packers spirit is alive and well at Lands’ End,” said Craig Benzel, Director of
Marketing and Corporate Sales, Green Bay Packers. “It makes a lot of sense to work with
another legendary Wisconsin-based organization to truly show not just Packers Pride, but all the
good things that come from so many in this great state.”
-moreLambeau Luxe, The Pendleton® Stadium Blanket
Lands’ End has partnered with Pendleton to create an exclusive 100-percent wool, 100-percent
made-in-the-USA Stadium Blanket in Green and Gold Rugby Stripe. This superior quality
blanket exudes warmth and is woven by a 140-year old, family-owned business.
Green and Gold for the Family and Fido
Lands’ End has Packers fans covered from head to toe in green and gold pride. Look for soft,
cozy plaid scarves and gloves, as well as chunky-knit striped hats and mittens for cooler game
days – or whenever! Wear the team spirit to work or school with Rugby shirts for adults and
kids, as well as an adorable striped dress for girls.
Even Fido can show his spirit. The family pet can enjoy and stay warm in a hand-knit Dog
Sweater. Each is unique and dyed with natural pigments. Fans will be supporting their team as
well the Quechua Indians who made the sweaters.
To show Packers pride around town, look for the green, gold and white striped medium OpenTop Tote. Made from an extremely durable cotton canvas, this tote is designed to stick around.
Finally, for the beach, bar or bathroom, look for thirsty hand towels, bar towels and a Rugby
Beach Towel.
“We know Packers pride doesn’t end once fans leave the field,” added Ryan. “We’ve designed a
great quality collection to last from game season to season – on and off the field.”
About Lands' End®
Lands’ End is a classic American lifestyle brand with a passion for quality, legendary service,
real value and a simple two-word promise to stand behind everything it sells: Guaranteed.
Period.® Lands’ End delivers timeless style for Men, Women, Kids and the Home at, 1-800-800-5800, the Lands’ End Shops at Sears and around the world. Lands’
End is a proud member of the Sears Holdings Corporation (NASDAQ: SHLD).